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sellWeak cluster of 410b5-1 plan

Casey O'Connor sold $167k of SFIX

Chief Legal Officer at Stitch Fix, Inc.. 31,248 shares at an average of $5.34, traded Jul 28, 2025, filed Jul 29, 2025.

Warning score
6
Value
$167k
31,248 shares
Holdings after
498,621
-6% from before
From 52-week low
+132%
low $2.27, close $5.27
From 52-week high
-21%
high $6.64, as of Jul 28, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $167k at market
    +11
  • Share of holdings sold
    Sold 5.9% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SFIXOct 9, 2026 · close 2.84
Since filing Jul 29, 2025: -43.1%SPY +24.2% · excess -67.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001576942-25-000049, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 28, 2025MOption exercise
Class A Common Stock10b5-1
+31,248$3.80$119k529,869Jul 29, 2025
Jul 28, 2025SOpen-market sale
Class A Common Stock10b5-1
-31,248$5.34$167k498,621Jul 29, 2025
Jul 28, 2025MOption exercise
Non-qualified Stock Option (Right to Buy)derivative10b5-1
-31,248$0.00$0468,752Jul 29, 2025

Related signals

Other insiders at Stitch Fix, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
3Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$505k
90,000 shares
-10%
37Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$771k
152,355 shares
-298%
37Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$760k
151,150 shares
-302%
27Weak
SFIXsell 410b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$105k
20,538 shares
-2%
12Weak
SFIXsell 410b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$450k
90,000 shares
-10%
40Moderate
SFIXsell 410b5-1
Stitch Fix, Inc.
Katrina Lake
director
$3.1M
604,600 shares
-302%
29Weak
SFIXsell 410b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$286k
60,000 shares
-11%
42Moderate
SFIXsell
Stitch Fix, Inc.
Working Capital Advisors (UK) Ltd.
owner
$6.4M
1,370,931 shares
-11%
6Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$152k
50,000 shares
-8%
11Weak
SFIXsell 210b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$77k
16,720 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Casey O'Connor sold $167k of SFIX | InsiderTell