Maureen C. Watson sold $101k of ELF
director at e.l.f. Beauty, Inc.. 785 shares at an average of $128.40, traded Aug 28, 2025, filed Aug 29, 2025.
Score components
- +15RoleDirector
- +10Trade size$101k at market
- +5Share of holdings soldSold 22% of holdings
- +15Cluster6 insiders selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +3.8%, 3m -39.1%, 6m -26.4%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001610717-25-000322, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 28, 2025 | SOpen-market sale Common Stock, $0.01 par value | -785 | $128.40 | $101k | 2,745 | Aug 29, 2025 |
Related signals
Other insiders at e.l.f. Beauty, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 25Weak | e.l.f. Beauty, Inc. | Tarang Amin Chief Executive Officer | $4.9M 47,000 shares | -26% | |
| 33Weak | e.l.f. Beauty, Inc. | Mandy J Fields See Remarks | $1.7M 16,065 shares | -15% | |
| 3Weak | e.l.f. Beauty, Inc. | Joshua Allen Franks SVP, Operations | $22k 200 shares | -0% | |
| 29Weak | e.l.f. Beauty, Inc. | Joshua Allen Franks SVP, Operations | $606k 5,512 shares | -4% | |
| 22Weak | e.l.f. Beauty, Inc. | Joshua Allen Franks SVP, Operations | $572k 5,718 shares | -4% | |
| 40Moderate | e.l.f. Beauty, Inc. | Lauren Cooks Levitan director | $96k 1,034 shares | -9% | |
| 28Weak | e.l.f. Beauty, Inc. | Kory Marchisotto See Remarks | $1.1M 12,173 shares | -7% | |
| 33Weak | e.l.f. Beauty, Inc. | Tarang Amin Chief Executive Officer | $3.9M 50,164 shares | -31% | |
| 38Weak | e.l.f. Beauty, Inc. | Jennifer Catherine Hartnett Chief Commercial Officer | $2.0M 25,357 shares | -47% | |
| 68Notable | e.l.f. Beauty, Inc. | Tarang Amin Chief Executive Officer | $822k 15,829 shares | -10% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.