Mark W Begor sold $11M of EFX
CEO at EQUIFAX INC. 49,345 shares at an average of $231.11, traded Oct 27, 2025, filed Oct 29, 2025.
Score components
- +25RoleCEO
- +25Trade size$11.4M at market
- +10Share of holdings soldSold 29% of holdings
- +8Cluster2 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -0.8%, 3m -4.1%, 6m -19.1%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001225208-25-008793, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Oct 27, 2025 | MOption exercise Common Stock10b5-1 | +27,959 | $191.44 | $5.4M | 170,940 | Oct 29, 2025 |
| Oct 27, 2025 | GGift Common Stock10b5-1 | -47 | $0.00 | $0 | 170,893 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stock10b5-1 | -174 | $233.88 | $41k | 170,719 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stock10b5-1 | -204 | $235.22 | $48k | 170,515 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stock10b5-1 | -3,757 | $231.46 | $870k | 166,758 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stock10b5-1 | -4,015 | $233.01 | $936k | 162,743 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stock10b5-1 | -6,227 | $229.20 | $1.4M | 156,516 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stock10b5-1 | -6,639 | $230.18 | $1.5M | 149,877 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stock10b5-1 | -6,943 | $232.19 | $1.6M | 142,934 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stockindirect: 2-yr Jun 2025 GRAT10b5-1 | -37 | $233.95 | $8,656 | 43,394 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stockindirect: 2-yr Jun 2025 GRAT10b5-1 | -76 | $234.93 | $18k | 43,318 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stockindirect: 2-yr Jun 2025 GRAT10b5-1 | -2,801 | $233.12 | $653k | 40,517 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stockindirect: 2-yr Jun 2025 GRAT10b5-1 | -3,331 | $231.59 | $771k | 37,186 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stockindirect: 2-yr Jun 2025 GRAT10b5-1 | -3,995 | $229.12 | $915k | 33,191 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stockindirect: 2-yr Jun 2025 GRAT10b5-1 | -5,274 | $232.27 | $1.2M | 27,917 | Oct 29, 2025 |
| Oct 27, 2025 | SOpen-market sale Common Stockindirect: 2-yr Jun 2025 GRAT10b5-1 | -5,872 | $230.16 | $1.4M | 22,045 | Oct 29, 2025 |
| Oct 27, 2025 | MOption exercise Stock Option/Right to Buyderivative10b5-1 | -27,959 | $0.00 | $0 | 0 | Oct 29, 2025 |
Related signals
Other insiders at EQUIFAX INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 25Weak | EQUIFAX INC | John W Gamble Jr EVP, CFO & COO | $846k 4,500 shares | -6% | |
| 20Weak | EQUIFAX INC | Mark W Begor CEO | $6.5M 37,791 shares | -12% | |
| 27Weak | EQUIFAX INC | Chad M Borton EVP, Pres Workforce Solutions | $427k 2,455 shares | -8% | |
| 37Weak | EQUIFAX INC | John W Gamble Jr EVP, CFO & COO | $618k 3,500 shares | -5% | |
| 35Weak | EQUIFAX INC | Mark W Begor CEO | $6.5M 37,791 shares | -12% | |
| 40Moderate | EQUIFAX INC | John W Gamble Jr EVP, CFO & COO | $881k 4,500 shares | -7% | |
| 31Weak | EQUIFAX INC | Cecilia Mao EVP, Chief Product Officer | $465k 2,400 shares | +29% | |
| 33Weak | EQUIFAX INC | Chad M Borton EVP, Pres Workforce Solutions | $485k 2,535 shares | -13% | |
| 35Weak | EQUIFAX INC | Mark W Begor CEO | $7.6M 37,791 shares | -14% | |
| 25Weak | EQUIFAX INC | Jamil Farshchi EVP, Chief Technology Officer | $1.4M 7,380 shares | -16% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.