Skip to content
sellWeak cluster of 210b5-1 plan

Glenn D Fogel sold $2.0M of BKNG

CEO AND PRESIDENT at Booking Holdings Inc.. 388 shares at an average of $5,254.04, traded Oct 15, 2025, filed Oct 16, 2025.

Warning score
38
Value
$2.0M
388 shares
Holdings after
22,594
-2% from before
From 52-week low
+22%
low $164.49, close $201.39
From 52-week high
-12%
high $230.13, as of Oct 15, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $2.0M at market
    +25
  • Share of holdings sold
    Sold 1.7% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +1.9%, 3m +5.1%, 6m -6.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BKNGOct 13, 2026 · close 157.51
Since filing Oct 16, 2025: -19.8%SPY +19.0% · excess -38.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001516908-25-000009, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,225.92$31k22,976Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,233.63$225k22,933Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,237.26$225k22,890Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,238.31$31k22,884Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,239.92$225k22,841Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-18$5,242.93$94k22,823Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,244.02$225k22,780Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,245.27$31k22,774Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,247.81$257k22,725Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,249.98$31k22,719Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-21$5,270.05$111k22,698Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,272.00$32k22,692Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-6$5,279.60$32k22,686Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-49$5,284.89$259k22,637Oct 16, 2025
Oct 15, 2025SOpen-market sale
Common Stock10b5-1
-43$5,285.99$227k22,594Oct 16, 2025

Related signals

Other insiders at Booking Holdings Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$260k
1,500 shares
-2%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$200k
1,000 shares
-7%
30Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$610k
3,000 shares
-4%
40Moderate
BKNGsell 510b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
50,050 shares
-12%
19Weak
BKNGsell 510b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$79k
375 shares
-2%
52Moderate
BKNGsell 410b5-1
Booking Holdings Inc.
Ewout L Steenbergen
CHIEF FINANCIAL OFFICER
$4.2M
20,000 shares
-25%
22Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$207k
1,000 shares
-6%
40Moderate
BKNGsell 310b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$1.0M
5,000 shares
-24%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-6%
25Weak
BKNGsell10b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
62,500 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Glenn D Fogel sold $2.0M of BKNG | InsiderTell