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sellWeak10b5-1 plan

Casey O'Connor sold $221k of SFIX

Chief Legal Officer at Stitch Fix, Inc.. 50,000 shares at an average of $4.41, traded Oct 20, 2025, filed Oct 21, 2025.

Warning score
12
Value
$221k
50,000 shares
Holdings after
431,441
-10% from before
From 52-week low
+61%
low $2.75, close $4.42
From 52-week high
-33%
high $6.64, as of Oct 20, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $221k at market
    +12
  • Share of holdings sold
    Sold 10% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SFIXOct 9, 2026 · close 2.84
Since filing Oct 21, 2025: -36.0%SPY +17.2% · excess -53.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-045766, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 20, 2025SOpen-market sale
Class A Common Stock10b5-1
-50,000$4.41$221k431,441Oct 21, 2025

Related signals

Other insiders at Stitch Fix, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
36Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Katrina Lake
director
$44k
8,835 shares
-100%
5Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$110k
19,347 shares
-3%
27Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$124k
24,114 shares
-2%
21Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$726k
138,752 shares
-22%
33Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$514k
101,150 shares
-100%
40Moderate
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$1.6M
303,450 shares
-100%
3Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$505k
90,000 shares
-10%
37Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$771k
152,355 shares
-298%
37Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$760k
151,150 shares
-302%
6Weak
SFIXsell 410b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$167k
31,248 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Casey O'Connor sold $221k of SFIX | InsiderTell