Glenn D Fogel sold $2.9M of BKNG
CEO AND PRESIDENT at Booking Holdings Inc.. 669 shares at an average of $4,292.10, traded Mar 16, 2026, filed Mar 17, 2026.
Score components
- +25RoleCEO
- +25Trade size$2.9M at market
- 0Share of holdings soldSold 5.0% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +3.9%, 3m -0.9%, 6m -3.1%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001516908-26-000014, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -14 | $4,262.06 | $60k | 13,251 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -10 | $4,267.29 | $43k | 13,241 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -28 | $4,269.89 | $120k | 13,213 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -20 | $4,274.43 | $85k | 13,193 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -24 | $4,280.31 | $103k | 13,169 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -40 | $4,282.38 | $171k | 13,129 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -38 | $4,284.83 | $163k | 13,091 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -30 | $4,285.77 | $129k | 13,061 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -42 | $4,288.04 | $180k | 13,019 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -21 | $4,289.20 | $90k | 12,998 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -78 | $4,291.28 | $335k | 12,920 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -42 | $4,292.72 | $180k | 12,878 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -66 | $4,294.18 | $283k | 12,812 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -20 | $4,295.42 | $86k | 12,792 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -28 | $4,297.00 | $120k | 12,764 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -24 | $4,298.05 | $103k | 12,740 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -24 | $4,299.59 | $103k | 12,716 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -24 | $4,300.19 | $103k | 12,692 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -4 | $4,303.35 | $17k | 12,688 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -20 | $4,306.79 | $86k | 12,668 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -10 | $4,308.38 | $43k | 12,658 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -14 | $4,312.39 | $60k | 12,644 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -14 | $4,313.39 | $60k | 12,630 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -10 | $4,314.73 | $43k | 12,620 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -4 | $4,322.08 | $17k | 12,616 | Mar 17, 2026 |
| Mar 16, 2026 | SOpen-market sale Common Stock10b5-1 | -20 | $4,330.21 | $87k | 12,596 | Mar 17, 2026 |
Related signals
Other insiders at Booking Holdings Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 16Weak | Booking Holdings Inc. | Paulo Pisano CHIEF HUMAN RESOURCES OFFICER | $260k 1,500 shares | -2% | |
| 15Weak | Booking Holdings Inc. | Robert J Mylod Jr director | $200k 1,000 shares | -7% | |
| 30Weak | Booking Holdings Inc. | Paulo Pisano CHIEF HUMAN RESOURCES OFFICER | $610k 3,000 shares | -4% | |
| 40Moderate | Booking Holdings Inc. | Peter J Millones EXECUTIVE VP, GENERAL COUNSEL | $10M 50,050 shares | -12% | |
| 19Weak | Booking Holdings Inc. | Vanessa Ames Wittman director | $79k 375 shares | -2% | |
| 52Moderate | Booking Holdings Inc. | Ewout L Steenbergen CHIEF FINANCIAL OFFICER | $4.2M 20,000 shares | -25% | |
| 22Weak | Booking Holdings Inc. | Robert J Mylod Jr director | $207k 1,000 shares | -6% | |
| 40Moderate | Booking Holdings Inc. | Robert J Mylod Jr director | $1.0M 5,000 shares | -24% | |
| 15Weak | Booking Holdings Inc. | Vanessa Ames Wittman director | $216k 1,125 shares | -6% | |
| 25Weak | Booking Holdings Inc. | Peter J Millones EXECUTIVE VP, GENERAL COUNSEL | $10M 62,500 shares | -13% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.