Skip to content
sellWeak cluster of 4

Alexander L Cappello sold $40k of CAKE

director at CHEESECAKE FACTORY INC. 635 shares at an average of $63.74, traded Feb 23, 2026, filed Feb 25, 2026.

Warning score
36
Value
$40k
635 shares
Holdings after
6,171
-9% from before
From 52-week low
+48%
low $42.61, close $63.16
From 52-week high
-6%
high $66.99, as of Feb 23, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $40k at market
    +6
  • Share of holdings sold
    Sold 9.3% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -17.6%, 3m -0.5%, 6m +77.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CAKEOct 9, 2026 · close 108.45
Since filing Feb 25, 2026: +66.5%SPY +13.1% · excess +53.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193532-26-000002, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 23, 2026SOpen-market sale
Common Stockindirect: By Maricopa Capital LLC
-635$63.74$40k6,171Feb 25, 2026

Related signals

Other insiders at CHEESECAKE FACTORY INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
42Moderate
CAKEsell 5
CHEESECAKE FACTORY INC
Janice L. Meyer
director
$214k
1,958 shares
-8%
15Weak
CAKEbuy
CHEESECAKE FACTORY INC
Edie A Ames
director
$25k
500 shares
+4%
49Moderate
CAKEsell 8
CHEESECAKE FACTORY INC
Edie A Ames
director
$321k
3,000 shares
-23%
65Notable
CAKEsell 8
CHEESECAKE FACTORY INC
David M Gordon
PRESIDENT
$3.5M
31,950 shares
-54%
30Weak
CAKEsell 8
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$6,789
64 shares
-2%
80Strong
CAKEsell 8
CHEESECAKE FACTORY INC
David Overton
CHAIRMAN AND C.E.O.
$10M
94,145 shares
-51%
53Moderate
CAKEsell 7
CHEESECAKE FACTORY INC
Alexander L Cappello
director
$229k
2,254 shares
-37%
62Notable
CAKEsell 7
CHEESECAKE FACTORY INC
Scarlett May
EVP, GENERAL COUNSEL
$819k
7,978 shares
-30%
67Notable
CAKEsell 7
CHEESECAKE FACTORY INC
Matthew Eliot Clark
EXEC VP, CFO
$6.8M
68,900 shares
-60%
55Moderate
CAKEsell 7
CHEESECAKE FACTORY INC
Ashley W Hanscom
PRINCIPAL ACCOUNTING OFFICER
$350k
3,500 shares
-32%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Alexander L Cappello sold $40k of CAKE | InsiderTell