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sellNotable cluster of 6

James Quincey sold $20M of KO

Chairman and CEO at COCA COLA CO. 250,688 shares at an average of $79.14, traded Mar 3, 2026, filed Mar 5, 2026.

Warning score
75
Value
$20M
250,688 shares
Holdings after
278,155
-47% from before
From 52-week low
+22%
low $63.97, close $77.83
From 52-week high
-3%
high $80.01, as of Mar 3, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $19.8M at market
    +25
  • Share of holdings sold
    Sold 47% of holdings
    +10
  • Cluster
    6 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +0.3%, 3m +0.4%, 6m +16.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KOOct 13, 2026 · close 90.11
Since filing Mar 5, 2026: +19.3%SPY +15.1% · excess +4.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000021344-26-000085, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 3, 2026SOpen-market sale
Common Stock, $.25 Par Value
-688$79.05$54k528,155Mar 5, 2026
Mar 3, 2026SOpen-market sale
Common Stock, $.25 Par Value
-250,000$79.14$20M278,155Mar 5, 2026

Related signals

Other insiders at COCA COLA CO and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
53Moderate
KOsell 4
COCA COLA CO
Bruno Pietracci
other
$10M
111,365 shares
-269%
45Moderate
KOsell 4
COCA COLA CO
Nancy Quan
Executive Vice President
$4.5M
50,000 shares
-18%
51Moderate
KOsell 6
COCA COLA CO
Sanket Ray
other
$861k
9,958 shares
-14%
53Moderate
KOsell 6
COCA COLA CO
Luisa Ortega
other
$4.8M
55,755 shares
-121%
57Moderate
KOsell 5
COCA COLA CO
John Murphy
President and CFO
$13M
152,483 shares
-35%
45Moderate
KOsell 510b5-1
COCA COLA CO
James Quincey
Chairman
$47M
527,087 shares
-105%
33Weak
KOsell 510b5-1
COCA COLA CO
Bruno Pietracci
other
$6.8M
75,727 shares
-214%
33Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$2.0M
23,984 shares
-13%
23Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$8.1M
100,000 shares
-44%
23Weak
KOsell 210b5-1
COCA COLA CO
Jennifer K Mann
Executive Vice President
$7.9M
100,000 shares
-39%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

James Quincey sold $20M of KO | InsiderTell