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sellWeak10b5-1 plan

Kevin Holleran sold $838k of HAYW

President and CEO at Hayward Holdings, Inc.. 52,390 shares at an average of $15.99, traded Jan 5, 2026, filed Jan 7, 2026.

Warning score
13
Value
$838k
52,390 shares
Holdings after
623,540
-8% from before
From 52-week low
+40%
low $11.32, close $15.86
From 52-week high
-8%
high $17.22, as of Jan 5, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $838k at market
    +23
  • Share of holdings sold
    Sold 7.8% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +7.3%, 3m -8.9%, 6m +1.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HAYWOct 12, 2026 · close 11.52
Since filing Jan 7, 2026: -26.1%SPY +13.7% · excess -39.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001851021-26-000002, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 5, 2026MOption exercise
Common Stock10b5-1
+52,390$1.40$73k675,930Jan 7, 2026
Jan 5, 2026SOpen-market sale
Common Stock10b5-1
-52,390$15.99$838k623,540Jan 7, 2026
Jan 5, 2026MOption exercise
Stock Options (Right to Buy)derivative10b5-1
-52,390$0.00$02,462,181Jan 7, 2026

Related signals

Other insiders at Hayward Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
15Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$620k
50,000 shares
-11%
9Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$45k
3,500 shares
-2%
19Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$692k
50,000 shares
-7%
10Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$53k
3,500 shares
-2%
30Weak
HAYWsell 2
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$53k
3,500 shares
-2%
20Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$766k
50,000 shares
-7%
20Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$2.9M
170,000 shares
-23%
11Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$722k
52,389 shares
-7%
12Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$764k
52,389 shares
-7%
20Weak
HAYWbuy
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$29k
2,242 shares
+2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kevin Holleran sold $838k of HAYW | InsiderTell