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sellWeak10b5-1 plan

Katrina Lake sold $514k of SFIX

director at Stitch Fix, Inc.. 101,150 shares at an average of $5.08, traded Jan 2, 2026, filed Jan 6, 2026.

Warning score
33
Value
$514k
101,150 shares
Holdings after
0
-100% from before
From 52-week low
+86%
low $2.75, close $5.12
From 52-week high
-12%
high $5.83, as of Jan 2, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $514k at market
    +18
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SFIXOct 9, 2026 · close 2.84
Since filing Jan 6, 2026: -45.2%SPY +13.4% · excess -58.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-000907, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 2, 2026CConversion
Class A Common Stockindirect: Katrina M. Lake Revocable Trust10b5-1
+101,150$0.00$0101,150Jan 6, 2026
Jan 2, 2026SOpen-market sale
Class A Common Stockindirect: Katrina M. Lake Revocable Trust10b5-1
-101,150$5.08$514k0Jan 6, 2026
Jan 2, 2026CConversion
Class B Common Stockderivativeindirect: Katrina M. Lake Revocable Trust10b5-1
-101,150$0.00$07,205,388Jan 6, 2026

Related signals

Other insiders at Stitch Fix, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$451k
100,000 shares
-9%
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$282k
70,000 shares
-6%
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$290k
70,000 shares
-6%
14Weak
SFIXsell10b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$203k
65,709 shares
-5%
36Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Katrina Lake
director
$44k
8,835 shares
-100%
5Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$110k
19,347 shares
-3%
27Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$124k
24,114 shares
-2%
21Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$726k
138,752 shares
-22%
40Moderate
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$1.6M
303,450 shares
-100%
12Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$221k
50,000 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Katrina Lake sold $514k of SFIX | InsiderTell