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sellWeak cluster of 310b5-1 plan

Casey O'Connor sold $110k of SFIX

Chief Legal Officer at Stitch Fix, Inc.. 19,347 shares at an average of $5.68, traded Jan 27, 2026, filed Jan 29, 2026.

Warning score
5
Value
$110k
19,347 shares
Holdings after
542,071
-3% from before
From 52-week low
+105%
low $2.75, close $5.64
From 52-week high
-3%
high $5.83, as of Jan 27, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $110k at market
    +10
  • Share of holdings sold
    Sold 3.4% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SFIXOct 9, 2026 · close 2.84
Since filing Jan 29, 2026: -41.3%SPY +13.1% · excess -54.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-004135, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 27, 2026MOption exercise
Class A Common Stock10b5-1
+19,347$3.80$74k561,418Jan 29, 2026
Jan 27, 2026SOpen-market sale
Class A Common Stock10b5-1
-19,347$5.68$110k542,071Jan 29, 2026
Jan 27, 2026MOption exercise
Non-qualified Stock Option (Right to Buy)derivative10b5-1
-19,347$0.00$0380,653Jan 29, 2026

Related signals

Other insiders at Stitch Fix, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$451k
100,000 shares
-9%
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$282k
70,000 shares
-6%
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$290k
70,000 shares
-6%
14Weak
SFIXsell10b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$203k
65,709 shares
-5%
36Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Katrina Lake
director
$44k
8,835 shares
-100%
27Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$124k
24,114 shares
-2%
21Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$726k
138,752 shares
-22%
33Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$514k
101,150 shares
-100%
40Moderate
SFIXsell10b5-1
Stitch Fix, Inc.
Katrina Lake
director
$1.6M
303,450 shares
-100%
12Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Casey O'Connor
Chief Legal Officer
$221k
50,000 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Casey O'Connor sold $110k of SFIX | InsiderTell