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sellWeak cluster of 210b5-1 plan

Ben Borders sold $369k of AAPL

Principal Accounting Officer at Apple Inc.. 1,274 shares at an average of $290.00, traded May 8, 2026, filed May 12, 2026.

Warning score
18
Value
$369k
1,274 shares
Holdings after
38,713
-3% from before
From 52-week low
+51%
low $194.33, close $292.80
From 52-week high
0%
high $292.80, as of May 8, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $369k at market
    +15
  • Share of holdings sold
    Sold 3.2% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +0.3%, 3m +3.5%, 6m -.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AAPLOct 9, 2026 · close 336.64
Since filing May 12, 2026: +14.3%SPY +6.0% · excess +8.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001140361-26-020871, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 8, 2026SOpen-market sale
Common Stock10b5-1
-1,274$290.00$369k38,713May 12, 2026

Related signals

Other insiders at Apple Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
32Weak
AAPLsell 410b5-1
Apple Inc.
Jennifer Newstead
SVP, GC and Government Affairs
$796k
2,399 shares
-6%
40Moderate
AAPLsell 410b5-1
Apple Inc.
John Ternus
CEO
$8.5M
25,412 shares
-30%
30Weak
AAPLsell 410b5-1
Apple Inc.
Deirdre O'Brien
Senior Vice President
$15M
46,389 shares
-25%
25Weak
AAPLsell 410b5-1
Apple Inc.
Timothy D Cook
Executive Chair
$64M
191,753 shares
-6%
32Weak
AAPLsell 410b5-1
Apple Inc.
Jennifer Newstead
SVP, GC and Government Affairs
$806k
2,399 shares
-5%
32Weak
AAPLsell 410b5-1
Apple Inc.
Jennifer Newstead
SVP, GC and Government Affairs
$816k
2,399 shares
-5%
0Weak
AAPLsell10b5-1
Apple Inc.
Jennifer Newstead
SVP, GC and Government Affairs
$475k
1,438 shares
-4%
12Weak
AAPLsell10b5-1
Apple Inc.
Jennifer Newstead
SVP, GC and Government Affairs
$456k
1,438 shares
-4%
12Weak
AAPLsell10b5-1
Apple Inc.
Jennifer Newstead
SVP, GC and Government Affairs
$456k
1,439 shares
-4%
12Weak
AAPLsell10b5-1
Apple Inc.
Jennifer Newstead
SVP, GC and Secretary
$447k
1,439 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Ben Borders sold $369k of AAPL | InsiderTell