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sellWeak cluster of 210b5-1 plan

Glenn D Fogel sold $3.1M of BKNG

CEO AND PRESIDENT at Booking Holdings Inc.. 16,726 shares at an average of $185.36, traded Apr 15, 2026, filed Apr 16, 2026.

Warning score
38
Value
$3.1M
16,726 shares
Holdings after
298,174
-5% from before
From 52-week low
+20%
low $153.72, close $184.78
From 52-week high
-20%
high $230.13, as of Apr 15, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $3.1M at market
    +25
  • Share of holdings sold
    Sold 5.3% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -16.5%, 3m +0.3%, 6m -.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BKNGOct 9, 2026 · close 160.34
Since filing Apr 16, 2026: -12.7%SPY +11.5% · excess -24.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001516908-26-000016, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 15, 2026SOpen-market sale
Common Stock10b5-1
-340$183.00$62k314,560Apr 16, 2026
Apr 15, 2026SOpen-market sale
Common Stock10b5-1
-4,132$184.35$762k310,428Apr 16, 2026
Apr 15, 2026SOpen-market sale
Common Stock10b5-1
-4,758$185.36$882k305,670Apr 16, 2026
Apr 15, 2026SOpen-market sale
Common Stock10b5-1
-7,496$186.01$1.4M298,174Apr 16, 2026

Related signals

Other insiders at Booking Holdings Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$260k
1,500 shares
-2%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$200k
1,000 shares
-7%
30Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$610k
3,000 shares
-4%
40Moderate
BKNGsell 510b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
50,050 shares
-12%
19Weak
BKNGsell 510b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$79k
375 shares
-2%
52Moderate
BKNGsell 410b5-1
Booking Holdings Inc.
Ewout L Steenbergen
CHIEF FINANCIAL OFFICER
$4.2M
20,000 shares
-25%
22Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$207k
1,000 shares
-6%
40Moderate
BKNGsell 310b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$1.0M
5,000 shares
-24%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-6%
25Weak
BKNGsell10b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
62,500 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Glenn D Fogel sold $3.1M of BKNG | InsiderTell