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sellWeak cluster of 210b5-1 plan

Jonathan R Root sold $38k of HOG

CFO and CCO at HARLEY-DAVIDSON, INC.. 1,554 shares at an average of $24.21, traded May 19, 2026, filed May 21, 2026.

Warning score
16
Value
$38k
1,554 shares
Holdings after
32,508
-5% from before
From 52-week low
+36%
low $16.94, close $23.02
From 52-week high
-23%
high $29.85, as of May 19, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $38k at market
    +6
  • Share of holdings sold
    Sold 4.6% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +11.5%, 3m +20.0%, 6m -.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HOGOct 9, 2026 · close 26.90
Since filing May 21, 2026: +17.6%SPY +5.3% · excess +12.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001813721-26-000011, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 19, 2026SOpen-market sale
Common Stock10b5-1
-1,554$24.21$38k32,508May 21, 2026

Related signals

Other insiders at HARLEY-DAVIDSON, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$38k
1,559 shares
-6%
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$43k
1,554 shares
-6%
50Moderate
HOGbuy 3
HARLEY-DAVIDSON, INC.
Gayle Littleton
CLO, CCO, CAO & Corp Sec
$198k
7,500 shares
-
63Notable
HOGbuy 3
HARLEY-DAVIDSON, INC.
Artie Starrs
President & CEO
$259k
10,000 shares
+67%
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$39k
1,554 shares
-5%
79Notable
HOGbuy 3
HARLEY-DAVIDSON, INC.
Daniel J Nova
director
$983k
40,000 shares
+526%
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$38k
1,554 shares
-5%
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$37k
1,554 shares
-5%
9Weak
HOGsell 210b5-1
HARLEY-DAVIDSON, INC.
Paul J Krause
Chief Legal Officer
$41k
1,564 shares
-5%
43Moderate
HOGsell
HARLEY-DAVIDSON, INC.
Charles Do
Sr. Vice President, HDFSI
$77k
4,241 shares
-96%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jonathan R Root sold $38k of HOG | InsiderTell