Jonathan R Root sold $39k of HOG
CFO and CCO at HARLEY-DAVIDSON, INC.. 1,554 shares at an average of $24.88, traded Aug 3, 2026, filed Aug 5, 2026.
Score components
- +22RoleCFO
- +6Trade size$39k at market
- 0Share of holdings soldSold 5.3% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001813721-26-000017, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 3, 2026 | SOpen-market sale Common Stock10b5-1 | -1,554 | $24.88 | $39k | 27,846 | Aug 5, 2026 |
Related signals
Other insiders at HARLEY-DAVIDSON, INC. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 8Weak | HARLEY-DAVIDSON, INC. | Jonathan R Root CFO and CCO | $38k 1,559 shares | -6% | |
| 8Weak | HARLEY-DAVIDSON, INC. | Jonathan R Root CFO and CCO | $43k 1,554 shares | -6% | |
| 50Moderate | HARLEY-DAVIDSON, INC. | Gayle Littleton CLO, CCO, CAO & Corp Sec | $198k 7,500 shares | - | |
| 63Notable | HARLEY-DAVIDSON, INC. | Artie Starrs President & CEO | $259k 10,000 shares | +67% | |
| 79Notable | HARLEY-DAVIDSON, INC. | Daniel J Nova director | $983k 40,000 shares | +526% | |
| 8Weak | HARLEY-DAVIDSON, INC. | Jonathan R Root CFO and CCO | $38k 1,554 shares | -5% | |
| 8Weak | HARLEY-DAVIDSON, INC. | Jonathan R Root CFO and CCO | $37k 1,554 shares | -5% | |
| 16Weak | HARLEY-DAVIDSON, INC. | Jonathan R Root CFO and CCO | $38k 1,554 shares | -5% | |
| 9Weak | HARLEY-DAVIDSON, INC. | Paul J Krause Chief Legal Officer | $41k 1,564 shares | -5% | |
| 43Moderate | HOGsell HARLEY-DAVIDSON, INC. | Charles Do Sr. Vice President, HDFSI | $77k 4,241 shares | -96% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.