Skip to content
buyNotable cluster of 3

Daniel J Nova bought $983k of HOG

director at HARLEY-DAVIDSON, INC.. 40,000 shares at an average of $24.57, traded Jul 31, 2026, filed Aug 3, 2026.

Conviction score
79
Value
$983k
40,000 shares
Holdings after
47,605
+526% from before
From 52-week low
+44%
low $16.94, close $24.37
From 52-week high
-18%
high $29.85, as of Jul 31, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $983k at market
    +25
  • Relative to holdings
    Holdings up 526%
    +10
  • Price context
    18% below the 52-week high
    +4
  • Cluster
    3 insiders buying within 14 days
    +15
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Median 6-month excess return +385% over 9 past buys
    +10

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HOGOct 9, 2026 · close 26.90
Since filing Aug 3, 2026: +7.0%SPY +3.0% · excess +4.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001027730-26-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 31, 2026POpen-market purchase
Common Stock
+40,000$24.57$983k47,605Aug 3, 2026

Related signals

Other insiders at HARLEY-DAVIDSON, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$38k
1,559 shares
-6%
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$43k
1,554 shares
-6%
50Moderate
HOGbuy 3
HARLEY-DAVIDSON, INC.
Gayle Littleton
CLO, CCO, CAO & Corp Sec
$198k
7,500 shares
-
63Notable
HOGbuy 3
HARLEY-DAVIDSON, INC.
Artie Starrs
President & CEO
$259k
10,000 shares
+67%
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$39k
1,554 shares
-5%
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$38k
1,554 shares
-5%
8Weak
HOGsell10b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$37k
1,554 shares
-5%
16Weak
HOGsell 210b5-1
HARLEY-DAVIDSON, INC.
Jonathan R Root
CFO and CCO
$38k
1,554 shares
-5%
9Weak
HOGsell 210b5-1
HARLEY-DAVIDSON, INC.
Paul J Krause
Chief Legal Officer
$41k
1,564 shares
-5%
43Moderate
HOGsell
HARLEY-DAVIDSON, INC.
Charles Do
Sr. Vice President, HDFSI
$77k
4,241 shares
-96%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Daniel J Nova bought $983k of HOG | InsiderTell