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sellWeak cluster of 510b5-1 plan

Bryson R Koehler sold $201k of EFX

EVP, CTO, Prod & D&A Officer at EQUIFAX INC. 1,000 shares at an average of $201.00, traded Nov 15, 2023, filed Nov 17, 2023.

Warning score
22
Value
$201k
1,000 shares
Holdings after
17,328
-5% from before
From 52-week low
+22%
low $158.71, close $193.75
From 52-week high
-16%
high $231.57, as of Nov 15, 2023

Score components

  • Role
    Officer
    +15
  • Trade size
    $201k at market
    +12
  • Share of holdings sold
    Sold 5.5% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +19.4%, 3m +26.0%, 6m +21.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

EFXOct 9, 2026 · close 145.78
Since filing Nov 17, 2023: -27.2%SPY +79.0% · excess -106.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001062993-23-021105, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 15, 2023SOpen-market sale
Common Stock10b5-1
-1,000$201.00$201k17,328Nov 17, 2023

Related signals

Other insiders at EQUIFAX INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
EFXsell10b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$846k
4,500 shares
-6%
20Weak
EFXsell10b5-1
EQUIFAX INC
Mark W Begor
CEO
$6.5M
37,791 shares
-12%
27Weak
EFXsell 310b5-1
EQUIFAX INC
Chad M Borton
EVP, Pres Workforce Solutions
$427k
2,455 shares
-8%
37Weak
EFXsell 310b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$618k
3,500 shares
-5%
35Weak
EFXsell 310b5-1
EQUIFAX INC
Mark W Begor
CEO
$6.5M
37,791 shares
-12%
40Moderate
EFXsell 410b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$881k
4,500 shares
-7%
31Weak
EFXbuy10b5-1
EQUIFAX INC
Cecilia Mao
EVP, Chief Product Officer
$465k
2,400 shares
+29%
33Weak
EFXsell 410b5-1
EQUIFAX INC
Chad M Borton
EVP, Pres Workforce Solutions
$485k
2,535 shares
-13%
35Weak
EFXsell 410b5-1
EQUIFAX INC
Mark W Begor
CEO
$7.6M
37,791 shares
-14%
25Weak
EFXsell 410b5-1
EQUIFAX INC
Jamil Farshchi
EVP, Chief Technology Officer
$1.4M
7,380 shares
-16%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Bryson R Koehler sold $201k of EFX | InsiderTell