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sellWeak cluster of 410b5-1 plan

Scott Milsten sold $752k of ELF

other at e.l.f. Beauty, Inc.. 6,000 shares at an average of $125.34, traded Dec 5, 2023, filed Dec 6, 2023.

Warning score
10
Value
$752k
6,000 shares
Holdings after
79,104
-7% from before
From 52-week low
+156%
low $49.20, close $125.86
From 52-week high
-9%
high $138.71, as of Dec 5, 2023

Score components

  • Role
    Other
    +8
  • Trade size
    $752k at market
    +22
  • Share of holdings sold
    Sold 7.1% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +10.0%, 3m +65.0%, 6m +47.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ELFOct 13, 2026 · close 108.16
Since filing Dec 6, 2023: -13.8%SPY +77.4% · excess -91.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001610717-23-000382, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 5, 2023MOption exercise
Common Stock, $0.01 par value10b5-1
+6,000$1.84$11k85,104Dec 6, 2023
Dec 5, 2023SOpen-market sale
Common Stock, $0.01 par value10b5-1
-400$123.15$49k84,704Dec 6, 2023
Dec 5, 2023SOpen-market sale
Common Stock, $0.01 par value10b5-1
-3,082$125.21$386k81,622Dec 6, 2023
Dec 5, 2023SOpen-market sale
Common Stock, $0.01 par value10b5-1
-2,518$125.86$317k79,104Dec 6, 2023
Dec 5, 2023MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-6,000$0.00$00Dec 6, 2023

Related signals

Other insiders at e.l.f. Beauty, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
ELFsell10b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$4.9M
47,000 shares
-26%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Mandy J Fields
See Remarks
$1.7M
16,065 shares
-15%
3Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$22k
200 shares
-0%
29Weak
ELFsell 310b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$606k
5,512 shares
-4%
22Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$572k
5,718 shares
-4%
40Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Lauren Cooks Levitan
director
$96k
1,034 shares
-9%
28Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Kory Marchisotto
See Remarks
$1.1M
12,173 shares
-7%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$3.9M
50,164 shares
-31%
38Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Jennifer Catherine Hartnett
Chief Commercial Officer
$2.0M
25,357 shares
-47%
68Notable
ELFsell 7
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$822k
15,829 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Scott Milsten sold $752k of ELF | InsiderTell