Skip to content
sellModerate cluster of 310b5-1 plan

Glenn D Fogel sold $15M of BKNG

CEO AND PRESIDENT at Booking Holdings Inc.. 4,302 shares at an average of $3,422.75, traded Mar 15, 2024, filed Mar 18, 2024.

Warning score
50
Value
$15M
4,302 shares
Holdings after
33,548
-11% from before
From 52-week low
+40%
low $95.34, close $133.74
From 52-week high
-12%
high $152.46, as of Mar 15, 2024

Score components

  • Role
    CEO
    +25
  • Trade size
    $14.7M at market
    +25
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -0.2%, 3m +14.8%, 6m +15.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BKNGOct 13, 2026 · close 157.51
Since filing Mar 18, 2024: +16.5%SPY +56.2% · excess -39.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-24-008271, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-74$3,410.85$252k37,776Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-41$3,415.81$140k37,735Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-37$3,417.06$126k37,698Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-37$3,422.52$127k37,661Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-37$3,423.58$127k37,624Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-74$3,435.29$254k37,550Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-37$3,442.06$127k37,513Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-29$3,448.18$100k37,484Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-111$3,449.97$383k37,373Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-9$3,456.44$31k37,364Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-37$3,460.06$128k37,327Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-37$3,461.49$128k37,290Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-5$3,466.54$17k37,285Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-74$3,468.29$257k37,211Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-37$3,469.24$128k37,174Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-37$3,483.33$129k37,137Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-37$3,485.77$129k37,100Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-627$3,410.86$2.1M36,473Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-327$3,411.75$1.1M36,146Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-102$3,413.26$348k36,044Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-498$3,415.06$1.7M35,546Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-554$3,415.97$1.9M34,992Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-87$3,416.98$297k34,905Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-104$3,417.98$355k34,801Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-410$3,422.36$1.4M34,391Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-343$3,423.54$1.2M34,048Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-101$3,424.39$346k33,947Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-101$3,426.51$346k33,846Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-244$3,432.25$837k33,602Mar 18, 2024
Mar 15, 2024SOpen-market sale
Common Stock10b5-1
-54$3,433.32$185k33,548Mar 18, 2024

Related signals

Other insiders at Booking Holdings Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$260k
1,500 shares
-2%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$200k
1,000 shares
-7%
30Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$610k
3,000 shares
-4%
40Moderate
BKNGsell 510b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
50,050 shares
-12%
19Weak
BKNGsell 510b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$79k
375 shares
-2%
52Moderate
BKNGsell 410b5-1
Booking Holdings Inc.
Ewout L Steenbergen
CHIEF FINANCIAL OFFICER
$4.2M
20,000 shares
-25%
22Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$207k
1,000 shares
-6%
40Moderate
BKNGsell 310b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$1.0M
5,000 shares
-24%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-6%
25Weak
BKNGsell10b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
62,500 shares
-13%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Glenn D Fogel sold $15M of BKNG | InsiderTell