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sellWeak cluster of 310b5-1 plan

Scott Milsten sold $9.0M of ELF

other at e.l.f. Beauty, Inc.. 64,939 shares at an average of $138.25, traded Jan 2, 2024, filed Jan 4, 2024.

Warning score
23
Value
$9.0M
64,939 shares
Holdings after
79,104
-45% from before
From 52-week low
+184%
low $49.20, close $139.66
From 52-week high
-8%
high $152.53, as of Jan 2, 2024

Score components

  • Role
    Other
    +8
  • Trade size
    $9.0M at market
    +25
  • Share of holdings sold
    Sold 45% of holdings
    +10
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +23.7%, 3m +18.4%, 6m +47.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ELFOct 13, 2026 · close 108.16
Since filing Jan 4, 2024: -21.2%SPY +71.9% · excess -93.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001610717-24-000010, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 2, 2024MOption exercise
Common Stock, $0.01 par value10b5-1
+64,939$17.00$1.1M144,043Jan 4, 2024
Jan 2, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-600$132.79$80k143,443Jan 4, 2024
Jan 2, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-1,200$134.05$161k142,243Jan 4, 2024
Jan 2, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-2,814$135.36$381k139,429Jan 4, 2024
Jan 2, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-7,760$136.36$1.1M131,669Jan 4, 2024
Jan 2, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-5,401$137.22$741k126,268Jan 4, 2024
Jan 2, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-24,446$138.39$3.4M101,822Jan 4, 2024
Jan 2, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-10,710$139.38$1.5M91,112Jan 4, 2024
Jan 2, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-11,908$139.99$1.7M79,204Jan 4, 2024
Jan 2, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-100$141.47$14k79,104Jan 4, 2024
Jan 2, 2024MOption exercise
Stock Option (Right to Buy) (Common Stock)derivative10b5-1
-64,939$0.00$032,342Jan 4, 2024

Related signals

Other insiders at e.l.f. Beauty, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
ELFsell10b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$4.9M
47,000 shares
-26%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Mandy J Fields
See Remarks
$1.7M
16,065 shares
-15%
3Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$22k
200 shares
-0%
29Weak
ELFsell 310b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$606k
5,512 shares
-4%
22Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$572k
5,718 shares
-4%
40Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Lauren Cooks Levitan
director
$96k
1,034 shares
-9%
28Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Kory Marchisotto
See Remarks
$1.1M
12,173 shares
-7%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$3.9M
50,164 shares
-31%
38Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Jennifer Catherine Hartnett
Chief Commercial Officer
$2.0M
25,357 shares
-47%
68Notable
ELFsell 7
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$822k
15,829 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Scott Milsten sold $9.0M of ELF | InsiderTell