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sellWeak cluster of 510b5-1 plan

Scott Milsten sold $2.4M of ELF

other at e.l.f. Beauty, Inc.. 15,007 shares at an average of $158.63, traded Apr 19, 2024, filed Apr 23, 2024.

Warning score
33
Value
$2.4M
15,007 shares
Holdings after
89,109
-14% from before
From 52-week low
+84%
low $85.01, close $156.73
From 52-week high
-28%
high $217.40, as of Apr 19, 2024

Score components

  • Role
    Other
    +8
  • Trade size
    $2.4M at market
    +25
  • Share of holdings sold
    Sold 14% of holdings
    +5
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +4.4%, 3m +0.2%, 6m -39.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ELFOct 13, 2026 · close 108.16
Since filing Apr 23, 2024: -38.9%SPY +58.4% · excess -97.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001610717-24-000219, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-1,500$155.20$233k102,616Apr 23, 2024
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-3,963$156.22$619k98,653Apr 23, 2024
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-3,500$157.25$550k95,153Apr 23, 2024
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-200$157.97$32k94,953Apr 23, 2024
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-2,600$159.79$415k92,353Apr 23, 2024
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-400$160.54$64k91,953Apr 23, 2024
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-400$162.65$65k91,553Apr 23, 2024
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-1,300$163.93$213k90,253Apr 23, 2024
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-844$164.93$139k89,409Apr 23, 2024
Apr 19, 2024SOpen-market sale
Common Stock, $0.01 par value10b5-1
-300$165.68$50k89,109Apr 23, 2024

Related signals

Other insiders at e.l.f. Beauty, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
ELFsell10b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$4.9M
47,000 shares
-26%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Mandy J Fields
See Remarks
$1.7M
16,065 shares
-15%
3Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$22k
200 shares
-0%
29Weak
ELFsell 310b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$606k
5,512 shares
-4%
22Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$572k
5,718 shares
-4%
40Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Lauren Cooks Levitan
director
$96k
1,034 shares
-9%
28Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Kory Marchisotto
See Remarks
$1.1M
12,173 shares
-7%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$3.9M
50,164 shares
-31%
38Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Jennifer Catherine Hartnett
Chief Commercial Officer
$2.0M
25,357 shares
-47%
68Notable
ELFsell 7
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$822k
15,829 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Scott Milsten sold $2.4M of ELF | InsiderTell