NYSE · CIK 0001368458
SBH Sally Beauty Holdings, Inc.
Insider trading from SEC Form 4. Last filing Jan 27, 2025. Close $15.90 on Oct 9, 2026, +35% from the 52-week low and -7% from the high.
Last 90 days
Net insider value
$0
no open-market trades
Buys
0
$0 by 0 insiders
Sells
0
$0 by 0 insiders
Insiders on file
14
with a Form 4 at this company
Price and insider trades, last year
SBHOct 9, 2026 · close 15.90
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
Open-market buys and sells at Sally Beauty Holdings, Inc., scored.
| Score | Insider | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 35Weak | Kim McIntosh GVP, CONTROLLER & CAO sell | $62k 4,300 shares | -20% | - | |
| 40Moderate | Scott C Sherman See Remarks sell | $196k 13,500 shares | -24% | - |
Transactions
The last 100 rows filed, every code.
| Date | Insider | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Jan 24, 2025 | Dorlisa K Flur director | MOption exercise Common Stock | +15,470 | $0.00 | $0 | 42,606 | Jan 27, 2025 |
| Jan 24, 2025 | Rachel Rothe Bishop director | MOption exercise Common Stock | +15,470 | $0.00 | $0 | 21,699 | Jan 27, 2025 |
| Jan 24, 2025 | Jeffrey N Boyer director | MOption exercise Common Stock | +15,470 | $0.00 | $0 | 27,928 | Jan 27, 2025 |
| Jan 24, 2025 | Erin Nealy Cox director | AGrant or award Restricted stock unitsderivative | +14,532 | $0.00 | $0 | 14,532 | Jan 27, 2025 |
| Jan 24, 2025 | James M Head director | AGrant or award Restricted stock unitsderivative | +14,532 | $0.00 | $0 | 14,532 | Jan 27, 2025 |
| Jan 24, 2025 | Diana Sue Ferguson director | AGrant or award Restricted stock unitsderivative | +14,532 | $0.00 | $0 | 14,532 | Jan 27, 2025 |
| Jan 24, 2025 | James Grant Conroy director | MOption exercise Common Stock | +12,376 | $0.00 | $0 | 12,376 | Jan 27, 2025 |
| Jan 24, 2025 | Rachel Rothe Bishop director | AGrant or award Restricted stock unitsderivative | +14,532 | $0.00 | $0 | 14,532 | Jan 27, 2025 |
| Jan 24, 2025 | Jeffrey N Boyer director | AGrant or award Restricted stock unitsderivative | +14,532 | $0.00 | $0 | 14,532 | Jan 27, 2025 |
| Jan 24, 2025 | James Grant Conroy director | MOption exercise Restricted stock unitsderivative | -12,376 | $0.00 | $0 | 0 | Jan 27, 2025 |
| Jan 24, 2025 | Dorlisa K Flur director | AGrant or award Restricted stock unitsderivative | +14,532 | $0.00 | $0 | 14,532 | Jan 27, 2025 |
| Jan 24, 2025 | Rachel Rothe Bishop director | MOption exercise Restricted stock unitsderivative | -15,470 | $0.00 | $0 | 0 | Jan 27, 2025 |
| Jan 24, 2025 | Jeffrey N Boyer director | MOption exercise Restricted stock unitsderivative | -15,470 | $0.00 | $0 | 0 | Jan 27, 2025 |
| Jan 24, 2025 | Dorlisa K Flur director | MOption exercise Restricted stock unitsderivative | -15,470 | $0.00 | $0 | 0 | Jan 27, 2025 |
| Nov 25, 2024 | Scott C Sherman See Remarks | SOpen-market sale Common Stock | -13,500 | $14.49 | $196k | 42,431 | Nov 26, 2024 |
| Nov 25, 2024 | Kim McIntosh GVP, CONTROLLER & CAO | SOpen-market sale Common Stock | -4,300 | $14.53 | $62k | 16,685 | Nov 26, 2024 |
| Nov 15, 2024 | Kim McIntosh GVP, CONTROLLER & CAO | MOption exercise Common Stock | +12,844 | $0.00 | $0 | 24,116 | Nov 19, 2024 |
| Nov 15, 2024 | Denise Paulonis President & CEO | MOption exercise Common Stock | +284,141 | $0.00 | $0 | 472,685 | Nov 19, 2024 |
| Nov 15, 2024 | Mark Gregory Spinks See remarks | MOption exercise Common Stock | +45,023 | $0.00 | $0 | 104,445 | Nov 19, 2024 |
| Nov 15, 2024 | Mary Beth Beth Edwards See remarks | MOption exercise Common Stock | +33,391 | $0.00 | $0 | 60,645 | Nov 19, 2024 |
| Nov 15, 2024 | Marlo Michelle Cormier Platz SVP & CFO | MOption exercise Common Stock | +55,413 | $0.00 | $0 | 110,436 | Nov 19, 2024 |
| Nov 15, 2024 | John Howard Goss JR SVP & President Sally Beauty | MOption exercise Common Stock | +45,023 | $0.00 | $0 | 90,953 | Nov 19, 2024 |
| Nov 15, 2024 | Scott C Sherman See Remarks | MOption exercise Common Stock | +33,391 | $0.00 | $0 | 68,405 | Nov 19, 2024 |
| Nov 15, 2024 | Kim McIntosh GVP, CONTROLLER & CAO | FTax withholding Common Stock | -3,131 | $13.41 | $42k | 20,985 | Nov 19, 2024 |
| Nov 15, 2024 | Mary Beth Beth Edwards See remarks | FTax withholding Common Stock | -12,474 | $13.41 | $167k | 48,171 | Nov 19, 2024 |
| Nov 15, 2024 | Mark Gregory Spinks See remarks | FTax withholding Common Stock | -16,819 | $13.41 | $226k | 87,626 | Nov 19, 2024 |
| Nov 15, 2024 | Denise Paulonis President & CEO | FTax withholding Common Stock | -110,320 | $13.41 | $1.5M | 362,365 | Nov 19, 2024 |
| Nov 15, 2024 | Scott C Sherman See Remarks | FTax withholding Common Stock | -12,474 | $13.41 | $167k | 55,931 | Nov 19, 2024 |
| Nov 15, 2024 | Marlo Michelle Cormier Platz SVP & CFO | FTax withholding Common Stock | -20,700 | $13.41 | $278k | 89,736 | Nov 19, 2024 |
| Nov 15, 2024 | John Howard Goss JR SVP & President Sally Beauty | FTax withholding Common Stock | -16,819 | $13.41 | $226k | 74,134 | Nov 19, 2024 |
| Nov 15, 2024 | Kim McIntosh GVP, CONTROLLER & CAO | MOption exercise Restricted stock unitsderivative | -1,916 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Marlo Michelle Cormier Platz SVP & CFO | MOption exercise Restricted stock unitsderivative | -7,663 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Denise Paulonis President & CEO | MOption exercise Restricted stock unitsderivative | -40,709 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | John Howard Goss JR SVP & President Sally Beauty | MOption exercise Restricted stock unitsderivative | -5,747 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Scott C Sherman See Remarks | MOption exercise Restricted stock unitsderivative | -4,789 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Mark Gregory Spinks See remarks | MOption exercise Restricted stock unitsderivative | -5,747 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Kim McIntosh GVP, CONTROLLER & CAO | MOption exercise Restricted stock unitsderivative | -2,239 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Denise Paulonis President & CEO | MOption exercise Restricted stock unitsderivative | -47,569 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Mary Beth Beth Edwards See remarks | MOption exercise Restricted stock unitsderivative | -4,789 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Marlo Michelle Cormier Platz SVP & CFO | MOption exercise Restricted stock unitsderivative | -8,954 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | John Howard Goss JR SVP & President Sally Beauty | MOption exercise Restricted stock unitsderivative | -6,715 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Scott C Sherman See Remarks | MOption exercise Restricted stock unitsderivative | -5,596 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Mark Gregory Spinks See remarks | MOption exercise Restricted stock unitsderivative | -6,715 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Kim McIntosh GVP, CONTROLLER & CAO | MOption exercise Restricted stock unitsderivative | -795 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Mary Beth Beth Edwards See remarks | MOption exercise Restricted stock unitsderivative | -5,596 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Denise Paulonis President & CEO | MOption exercise Restricted stock unitsderivative | -16,874 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Marlo Michelle Cormier Platz SVP & CFO | MOption exercise Restricted stock unitsderivative | -3,176 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | John Howard Goss JR SVP & President Sally Beauty | MOption exercise Restricted stock unitsderivative | -2,382 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Scott C Sherman See Remarks | MOption exercise Restricted stock unitsderivative | -1,985 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Mark Gregory Spinks See remarks | MOption exercise Restricted stock unitsderivative | -2,382 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Kim McIntosh GVP, CONTROLLER & CAO | MOption exercise Restricted stock unitsderivative | -710 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Mary Beth Beth Edwards See remarks | MOption exercise Restricted stock unitsderivative | -1,985 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Denise Paulonis President & CEO | MOption exercise Restricted stock unitsderivative | -15,084 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Marlo Michelle Cormier Platz SVP & CFO | MOption exercise Restricted stock unitsderivative | -2,840 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | John Howard Goss JR SVP & President Sally Beauty | MOption exercise Restricted stock unitsderivative | -2,130 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Scott C Sherman See Remarks | MOption exercise Restricted stock unitsderivative | -1,775 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Mark Gregory Spinks See remarks | MOption exercise Restricted stock unitsderivative | -2,130 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Kim McIntosh GVP, CONTROLLER & CAO | MOption exercise Restricted stock unitsderivative | -2,768 | $0.00 | $0 | 2,769 | Nov 19, 2024 |
| Nov 15, 2024 | Mary Beth Beth Edwards See remarks | MOption exercise Restricted stock unitsderivative | -1,775 | $0.00 | $0 | 0 | Nov 19, 2024 |
| Nov 15, 2024 | Denise Paulonis President & CEO | MOption exercise Restricted stock unitsderivative | -65,752 | $0.00 | $0 | 65,755 | Nov 19, 2024 |
| Nov 15, 2024 | Marlo Michelle Cormier Platz SVP & CFO | MOption exercise Restricted stock unitsderivative | -13,150 | $0.00 | $0 | 13,151 | Nov 19, 2024 |
| Nov 15, 2024 | John Howard Goss JR SVP & President Sally Beauty | MOption exercise Restricted stock unitsderivative | -10,382 | $0.00 | $0 | 10,383 | Nov 19, 2024 |
| Nov 15, 2024 | Scott C Sherman See Remarks | MOption exercise Restricted stock unitsderivative | -7,959 | $0.00 | $0 | 7,960 | Nov 19, 2024 |
| Nov 15, 2024 | John Howard Goss JR SVP & President Sally Beauty | MOption exercise Restricted stock unitsderivative | -17,667 | $0.00 | $0 | 35,336 | Nov 19, 2024 |
| Nov 15, 2024 | Scott C Sherman See Remarks | MOption exercise Restricted stock unitsderivative | -11,287 | $0.00 | $0 | 22,576 | Nov 19, 2024 |
| Nov 15, 2024 | Mark Gregory Spinks See remarks | MOption exercise Restricted stock unitsderivative | -10,382 | $0.00 | $0 | 10,383 | Nov 19, 2024 |
| Nov 15, 2024 | Denise Paulonis President & CEO | MOption exercise Restricted stock unitsderivative | -98,153 | $0.00 | $0 | 196,311 | Nov 19, 2024 |
| Nov 15, 2024 | Kim McIntosh GVP, CONTROLLER & CAO | MOption exercise Restricted stock unitsderivative | -4,416 | $0.00 | $0 | 8,834 | Nov 19, 2024 |
| Nov 15, 2024 | Mary Beth Beth Edwards See remarks | MOption exercise Restricted stock unitsderivative | -7,959 | $0.00 | $0 | 7,960 | Nov 19, 2024 |
| Nov 15, 2024 | Marlo Michelle Cormier Platz SVP & CFO | MOption exercise Restricted stock unitsderivative | -19,630 | $0.00 | $0 | 39,262 | Nov 19, 2024 |
| Nov 15, 2024 | Mark Gregory Spinks See remarks | MOption exercise Restricted stock unitsderivative | -17,667 | $0.00 | $0 | 35,336 | Nov 19, 2024 |
| Nov 15, 2024 | Mary Beth Beth Edwards See remarks | MOption exercise Restricted stock unitsderivative | -11,287 | $0.00 | $0 | 22,576 | Nov 19, 2024 |
| Nov 6, 2024 | Mary Beth Beth Edwards See Remarks | AGrant or award Restricted stock unitsderivative | +5,596 | $0.00 | $0 | 5,596 | Nov 8, 2024 |
| Nov 6, 2024 | John Howard Goss JR SVP & President Sally Beauty | AGrant or award Restricted stock unitsderivative | +6,715 | $0.00 | $0 | 6,715 | Nov 8, 2024 |
| Nov 6, 2024 | Kim McIntosh GVP, Controller & CAO | AGrant or award Restricted stock unitsderivative | +2,239 | $0.00 | $0 | 2,239 | Nov 8, 2024 |
| Nov 6, 2024 | Denise Paulonis President & CEO | AGrant or award Restricted stock unitsderivative | +47,569 | $0.00 | $0 | 47,569 | Nov 8, 2024 |
| Nov 6, 2024 | Marlo Michelle Cormier Platz SVP, CFO | AGrant or award Restricted stock unitsderivative | +8,954 | $0.00 | $0 | 8,954 | Nov 8, 2024 |
| Nov 6, 2024 | Mark Gregory Spinks See Remarks | AGrant or award Restricted stock unitsderivative | +6,715 | $0.00 | $0 | 6,715 | Nov 8, 2024 |
| Nov 6, 2024 | Scott C Sherman See Remarks | AGrant or award Restricted stock unitsderivative | +5,596 | $0.00 | $0 | 5,596 | Nov 8, 2024 |
| Nov 6, 2024 | Mary Beth Beth Edwards See Remarks | AGrant or award Restricted stock unitsderivative | +1,775 | $0.00 | $0 | 1,775 | Nov 8, 2024 |
| Nov 6, 2024 | John Howard Goss JR SVP & President Sally Beauty | AGrant or award Restricted stock unitsderivative | +2,130 | $0.00 | $0 | 2,130 | Nov 8, 2024 |
| Nov 6, 2024 | Kim McIntosh GVP, Controller & CAO | AGrant or award Restricted stock unitsderivative | +710 | $0.00 | $0 | 710 | Nov 8, 2024 |
| Nov 6, 2024 | Denise Paulonis President & CEO | AGrant or award Restricted stock unitsderivative | +15,084 | $0.00 | $0 | 15,084 | Nov 8, 2024 |
| Nov 6, 2024 | Marlo Michelle Cormier Platz SVP, CFO | AGrant or award Restricted stock unitsderivative | +2,840 | $0.00 | $0 | 2,840 | Nov 8, 2024 |
| Nov 6, 2024 | Scott C Sherman See Remarks | AGrant or award Restricted stock unitsderivative | +1,775 | $0.00 | $0 | 1,775 | Nov 8, 2024 |
| Nov 6, 2024 | Mark Gregory Spinks See Remarks | AGrant or award Restricted stock unitsderivative | +2,130 | $0.00 | $0 | 2,130 | Nov 8, 2024 |
| Nov 6, 2024 | Mary Beth Beth Edwards See Remarks | AGrant or award Restricted stock unitsderivative | +2,950 | $0.00 | $0 | 2,950 | Nov 8, 2024 |
| Nov 6, 2024 | John Howard Goss JR SVP & President Sally Beauty | AGrant or award Restricted stock unitsderivative | +3,847 | $0.00 | $0 | 3,847 | Nov 8, 2024 |
| Nov 6, 2024 | Kim McIntosh GVP, Controller & CAO | AGrant or award Restricted stock unitsderivative | +1,026 | $0.00 | $0 | 1,026 | Nov 8, 2024 |
| Nov 6, 2024 | Denise Paulonis President & CEO | AGrant or award Restricted stock unitsderivative | +24,362 | $0.00 | $0 | 24,362 | Nov 8, 2024 |
| Nov 6, 2024 | Marlo Michelle Cormier Platz SVP, CFO | AGrant or award Restricted stock unitsderivative | +4,873 | $0.00 | $0 | 4,873 | Nov 8, 2024 |
| Nov 6, 2024 | Scott C Sherman See Remarks | AGrant or award Restricted stock unitsderivative | +2,950 | $0.00 | $0 | 2,950 | Nov 8, 2024 |
| Nov 6, 2024 | Mark Gregory Spinks See Remarks | AGrant or award Restricted stock unitsderivative | +3,847 | $0.00 | $0 | 3,847 | Nov 8, 2024 |
| Nov 6, 2024 | Mary Beth Beth Edwards See Remarks | AGrant or award Restricted stock unitsderivative | +5,019 | $0.00 | $0 | 5,019 | Nov 8, 2024 |
| Nov 6, 2024 | John Howard Goss JR SVP & President Sally Beauty | AGrant or award Restricted stock unitsderivative | +7,855 | $0.00 | $0 | 7,855 | Nov 8, 2024 |
| Nov 6, 2024 | Kim McIntosh GVP, Controller & CAO | AGrant or award Restricted stock unitsderivative | +1,964 | $0.00 | $0 | 1,964 | Nov 8, 2024 |
| Nov 6, 2024 | Denise Paulonis President & CEO | AGrant or award Restricted stock unitsderivative | +43,639 | $0.00 | $0 | 43,639 | Nov 8, 2024 |
| Nov 6, 2024 | Marlo Michelle Cormier Platz SVP, CFO | AGrant or award Restricted stock unitsderivative | +8,728 | $0.00 | $0 | 8,728 | Nov 8, 2024 |
| Nov 6, 2024 | Scott C Sherman See Remarks | AGrant or award Restricted stock unitsderivative | +5,019 | $0.00 | $0 | 5,019 | Nov 8, 2024 |
| Nov 6, 2024 | Mark Gregory Spinks See Remarks | AGrant or award Restricted stock unitsderivative | +7,855 | $0.00 | $0 | 7,855 | Nov 8, 2024 |
Insiders
Everyone who has filed a Form 4 here.
- Jeffrey N Boyerdirector
- Rachel Rothe Bishopdirector, president, officer
- James Grant Conroyceo, president, officer, director
- Erin Nealy Coxdirector
- Mary Beth Beth EdwardsSee remarks
- Diana Sue Fergusondirector
- Dorlisa K Flurdirector
- John Howard Goss JRSVP & President Sally Beauty
- James M Headdirector, cfo, officer
- Kim McIntoshGVP, CONTROLLER & CAO
- Denise PaulonisPresident & CEO
- Marlo Michelle Cormier PlatzSVP & CFO
- Scott C ShermanSee Remarks
- Mark Gregory SpinksSee remarks
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.