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sellWeak

Marlo Michelle Cormier Platz sold $543k of SBH

Former SVP & CFO at Sally Beauty Holdings, Inc.. 42,771 shares at an average of $12.70, traded Jun 8, 2026, filed Jun 9, 2026.

Warning score
31
Value
$543k
42,771 shares
Holdings after
138,145
-24% from before
From 52-week low
+50%
low $8.48, close $12.69
From 52-week high
-25%
high $17.00, as of Jun 8, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $543k at market
    +19
  • Share of holdings sold
    Sold 24% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SBHOct 12, 2026 · close 15.63
Since filing Jun 9, 2026: +19.9%SPY +6.1% · excess +13.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001526548-26-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jun 8, 2026MOption exercise
Common Stock
+31,024$9.09$282k169,169Jun 9, 2026
Jun 8, 2026MOption exercise
Common Stock
+11,747$11.78$138k180,916Jun 9, 2026
Jun 8, 2026SOpen-market sale
Common Stock
-42,771$12.70$543k138,145Jun 9, 2026
Jun 8, 2026MOption exercise
Employee Stock Option (Right to Buy)derivative
-31,024$0.00$00Jun 9, 2026
Jun 8, 2026MOption exercise
Employee Stock Option (Right to Buy)derivative
-11,747$0.00$00Jun 9, 2026

Related signals

Other insiders at Sally Beauty Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
SBHsell 2
Sally Beauty Holdings, Inc.
Kim McIntosh
GVP, CONTROLLER & CAO
$93k
5,900 shares
-22%
41Moderate
SBHsell 2
Sally Beauty Holdings, Inc.
Scott C Sherman
SVP, CLO and CHRO
$244k
15,000 shares
-21%
30Weak
SBHbuy
Sally Beauty Holdings, Inc.
Max R. Rangel
director
$49k
3,500 shares
-
43Moderate
SBHbuy 3
Sally Beauty Holdings, Inc.
Debra Golding Perelman
director
$31k
2,300 shares
-
45Moderate
SBHbuy 3
Sally Beauty Holdings, Inc.
Diana Sue Ferguson
director
$30k
2,500 shares
+46%
51Moderate
SBHbuy 3
Sally Beauty Holdings, Inc.
Denise Paulonis
President & CEO
$53k
4,500 shares
+1%
35Weak
SBHsell 2
Sally Beauty Holdings, Inc.
Kim McIntosh
GVP, CONTROLLER & CAO
$62k
4,300 shares
-20%
40Moderate
SBHsell 2
Sally Beauty Holdings, Inc.
Scott C Sherman
See Remarks
$196k
13,500 shares
-24%
31Weak
SBHsell
Sally Beauty Holdings, Inc.
Scott C Sherman
See Remarks
$130k
10,000 shares
-22%
39Weak
SBHbuy
Sally Beauty Holdings, Inc.
Denise Paulonis
President & CEO
$45k
4,000 shares
+2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Marlo Michelle Cormier Platz sold $543k of SBH | InsiderTell