Debra Golding Perelman bought $31k of SBH
director at Sally Beauty Holdings, Inc.. 2,300 shares at an average of $13.48, traded Aug 13, 2025, filed Aug 14, 2025.
Score components
- +15RoleDirector
- +5Trade size$31k at market
- +8Relative to holdingsFirst purchase: no shares before this trade
- 0Price contextNear the top of the 52-week range
- +15Cluster3 insiders buying within 14 days
- 0Repeat buyingFirst buy in 90 days
- 0Track recordToo few past buys to judge (0 with prices)
What happened after comparable buys
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001415889-25-021994, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 13, 2025 | POpen-market purchase Common Stock | +2,300 | $13.48 | $31k | 2,300 | Aug 14, 2025 |
Related signals
Other insiders at Sally Beauty Holdings, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 38Weak | Sally Beauty Holdings, Inc. | Kim McIntosh GVP, CONTROLLER & CAO | $93k 5,900 shares | -22% | |
| 41Moderate | Sally Beauty Holdings, Inc. | Scott C Sherman SVP, CLO and CHRO | $244k 15,000 shares | -21% | |
| 30Weak | SBHbuy Sally Beauty Holdings, Inc. | Max R. Rangel director | $49k 3,500 shares | - | |
| 45Moderate | Sally Beauty Holdings, Inc. | Diana Sue Ferguson director | $30k 2,500 shares | +46% | |
| 51Moderate | Sally Beauty Holdings, Inc. | Denise Paulonis President & CEO | $53k 4,500 shares | +1% | |
| 35Weak | Sally Beauty Holdings, Inc. | Kim McIntosh GVP, CONTROLLER & CAO | $62k 4,300 shares | -20% | |
| 40Moderate | Sally Beauty Holdings, Inc. | Scott C Sherman See Remarks | $196k 13,500 shares | -24% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.