Scott C Sherman sold $244k of SBH
SVP, CLO and CHRO at Sally Beauty Holdings, Inc.. 15,000 shares at an average of $16.27, traded Dec 1, 2025, filed Dec 3, 2025.
Score components
- +15RoleOfficer
- +13Trade size$244k at market
- +5Share of holdings soldSold 21% of holdings
- +8Cluster2 insiders selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -5.8%, 3m +0.3%, 6m -21.5%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001718810-25-000008, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Dec 1, 2025 | SOpen-market sale Common Stock | -15,000 | $16.27 | $244k | 57,585 | Dec 3, 2025 |
Related signals
Other insiders at Sally Beauty Holdings, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 31Weak | SBHsell Sally Beauty Holdings, Inc. | Marlo Michelle Cormier Platz Former SVP & CFO | $543k 42,771 shares | -24% | |
| 38Weak | Sally Beauty Holdings, Inc. | Kim McIntosh GVP, CONTROLLER & CAO | $93k 5,900 shares | -22% | |
| 30Weak | SBHbuy Sally Beauty Holdings, Inc. | Max R. Rangel director | $49k 3,500 shares | - | |
| 43Moderate | Sally Beauty Holdings, Inc. | Debra Golding Perelman director | $31k 2,300 shares | - | |
| 45Moderate | Sally Beauty Holdings, Inc. | Diana Sue Ferguson director | $30k 2,500 shares | +46% | |
| 51Moderate | Sally Beauty Holdings, Inc. | Denise Paulonis President & CEO | $53k 4,500 shares | +1% | |
| 35Weak | Sally Beauty Holdings, Inc. | Kim McIntosh GVP, CONTROLLER & CAO | $62k 4,300 shares | -20% | |
| 40Moderate | Sally Beauty Holdings, Inc. | Scott C Sherman See Remarks | $196k 13,500 shares | -24% | |
| 31Weak | SBHsell Sally Beauty Holdings, Inc. | Scott C Sherman See Remarks | $130k 10,000 shares | -22% | |
| 39Weak | SBHbuy Sally Beauty Holdings, Inc. | Denise Paulonis President & CEO | $45k 4,000 shares | +2% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.