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buyWeak

Denise Paulonis bought $45k of SBH

President & CEO at Sally Beauty Holdings, Inc.. 4,000 shares at an average of $11.29, traded Dec 12, 2023, filed Dec 13, 2023.

Conviction score
39
Value
$45k
4,000 shares
Holdings after
170,826
+2% from before
From 52-week low
+57%
low $7.26, close $11.40
From 52-week high
-37%
high $17.97, as of Dec 12, 2023

Score components

  • Role
    CEO
    +25
  • Trade size
    $45k at market
    +6
  • Relative to holdings
    Holdings up 2.4%
    0
  • Price context
    37% below the 52-week high
    +8
  • Cluster
    No other insider buying within 14 days
    0
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -3.2%, 3m +1.3%, 6m -7.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SBHOct 12, 2026 · close 15.63
Since filing Dec 13, 2023: +28.0%SPY +71.5% · excess -43.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-23-070068, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 12, 2023POpen-market purchase
Common Stock
+4,000$11.29$45k170,826Dec 13, 2023

Related signals

Other insiders at Sally Beauty Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
31Weak
SBHsell
Sally Beauty Holdings, Inc.
Marlo Michelle Cormier Platz
Former SVP & CFO
$543k
42,771 shares
-24%
38Weak
SBHsell 2
Sally Beauty Holdings, Inc.
Kim McIntosh
GVP, CONTROLLER & CAO
$93k
5,900 shares
-22%
41Moderate
SBHsell 2
Sally Beauty Holdings, Inc.
Scott C Sherman
SVP, CLO and CHRO
$244k
15,000 shares
-21%
30Weak
SBHbuy
Sally Beauty Holdings, Inc.
Max R. Rangel
director
$49k
3,500 shares
-
43Moderate
SBHbuy 3
Sally Beauty Holdings, Inc.
Debra Golding Perelman
director
$31k
2,300 shares
-
45Moderate
SBHbuy 3
Sally Beauty Holdings, Inc.
Diana Sue Ferguson
director
$30k
2,500 shares
+46%
51Moderate
SBHbuy 3
Sally Beauty Holdings, Inc.
Denise Paulonis
President & CEO
$53k
4,500 shares
+1%
35Weak
SBHsell 2
Sally Beauty Holdings, Inc.
Kim McIntosh
GVP, CONTROLLER & CAO
$62k
4,300 shares
-20%
40Moderate
SBHsell 2
Sally Beauty Holdings, Inc.
Scott C Sherman
See Remarks
$196k
13,500 shares
-24%
31Weak
SBHsell
Sally Beauty Holdings, Inc.
Scott C Sherman
See Remarks
$130k
10,000 shares
-22%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Denise Paulonis bought $45k of SBH | InsiderTell