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sellWeak10b5-1 plan

Laura Alber sold $5.2M of WSM

PRESIDENT & CEO at WILLIAMS SONOMA INC. 40,000 shares at an average of $130.49, traded Nov 15, 2024, filed Nov 18, 2024.

Warning score
30
Value
$5.2M
40,000 shares
Holdings after
990,956
-4% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $5.2M at market
    +25
  • Share of holdings sold
    Sold 3.9% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +39.0%, 3m +60.7%, 6m +31.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WSMOct 9, 2026 · close 241.78
Since filing Nov 18, 2024: +85.3%SPY +35.4% · excess +49.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-24-027567, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 15, 2024SOpen-market sale
Common Stock10b5-1
-16,317$130.02$2.1M1,014,639Nov 18, 2024
Nov 15, 2024SOpen-market sale
Common Stock10b5-1
-23,605$130.81$3.1M991,034Nov 18, 2024
Nov 15, 2024SOpen-market sale
Common Stock10b5-1
-78$131.45$10k990,956Nov 18, 2024

Related signals

Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.

ScoreSideCompanyInsiderValueSharesFiled
38Weaksell 210b5-1WSM
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$7.7M35,000
30Weaksell 210b5-1WSM
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$672k3,045
38Weaksell 210b5-1WSM
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$5.0M30,000
45Moderatesell 210b5-1WSM
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$6.0M36,312
15Weaksell10b5-1WSM
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$274k1,408
30Weaksell10b5-1WSM
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$9.3M45,000
21Weaksell10b5-1WSM
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$561k3,160

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Laura Alber sold $5.2M of WSM | InsiderTell