Laura Alber sold $7.7M of WSM
PRESIDENT & CEO at WILLIAMS SONOMA INC. 35,000 shares at an average of $221.20, traded Sep 16, 2026, filed Sep 18, 2026.
Score components
- +25RoleCEO
- +25Trade size$7.7M at market
- 0Share of holdings soldSold 3.9% of holdings
- +8Cluster2 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000719955-26-000212, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Sep 16, 2026 | SOpen-market sale Common Stock10b5-1 | -4,710 | $219.17 | $1.0M | 883,814 | 23 d ago |
| Sep 16, 2026 | SOpen-market sale Common Stock10b5-1 | -8,568 | $220.48 | $1.9M | 875,246 | 23 d ago |
| Sep 16, 2026 | SOpen-market sale Common Stock10b5-1 | -7,734 | $221.18 | $1.7M | 867,512 | 23 d ago |
| Sep 16, 2026 | SOpen-market sale Common Stock10b5-1 | -11,606 | $222.24 | $2.6M | 855,906 | 23 d ago |
| Sep 16, 2026 | SOpen-market sale Common Stock10b5-1 | -2,382 | $222.86 | $531k | 853,524 | 23 d ago |
Related signals
Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 30Weak | WILLIAMS SONOMA INC | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | $672k 3,045 shares | -8% | |
| 30Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $4.9M 30,000 shares | -3% | |
| 38Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $5.0M 30,000 shares | -3% | |
| 45Moderate | WILLIAMS SONOMA INC | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | $6.0M 36,312 shares | -44% | |
| 15Weak | WILLIAMS SONOMA INC | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | $274k 1,408 shares | -3% | |
| 30Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $9.3M 45,000 shares | -5% | |
| 21Weak | WILLIAMS SONOMA INC | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | $561k 3,160 shares | -6% | |
| 30Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $5.2M 40,000 shares | -4% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.