Laura Alber sold $7.7M of WSM
PRESIDENT & CEO at WILLIAMS SONOMA INC. 35,000 shares at an average of $221.37, traded Jul 15, 2026, filed Jul 17, 2026.
Score components
- +25RoleCEO
- +25Trade size$7.7M at market
- 0Share of holdings soldSold 3.8% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000719955-26-000184, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jul 15, 2026 | SOpen-market sale Common Stock10b5-1 | -1,000 | $219.10 | $219k | 922,524 | Jul 17, 2026 |
| Jul 15, 2026 | SOpen-market sale Common Stock10b5-1 | -8,553 | $220.02 | $1.9M | 913,971 | Jul 17, 2026 |
| Jul 15, 2026 | SOpen-market sale Common Stock10b5-1 | -5,190 | $220.92 | $1.1M | 908,781 | Jul 17, 2026 |
| Jul 15, 2026 | SOpen-market sale Common Stock10b5-1 | -16,894 | $222.05 | $3.8M | 891,887 | Jul 17, 2026 |
| Jul 15, 2026 | SOpen-market sale Common Stock10b5-1 | -3,363 | $222.74 | $749k | 888,524 | Jul 17, 2026 |
Related signals
Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| Pro nowfree Oct 20, 2026 | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $125k 522 shares | -3% | |
| 38Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $7.7M 35,000 shares | -4% | |
| 30Weak | WILLIAMS SONOMA INC | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | $672k 3,045 shares | -8% | |
| 6Weak | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $129k 522 shares | -3% | |
| 8Weak | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $250k 1,000 shares | -5% | |
| 8Weak | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $254k 1,112 shares | -5% | |
| 13Weak | WILLIAMS SONOMA INC | Karalyn Smith EVP CHIEF TALENT OFFICER | $106k 522 shares | -2% | |
| 38Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $3.0M 15,000 shares | -2% | |
| 30Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $3.5M 20,000 shares | -2% | |
| 45Moderate | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $3.0M 15,000 shares | -2% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.