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sellWeak cluster of 210b5-1 plan

Laura Alber sold $3.0M of WSM

PRESIDENT & CEO at WILLIAMS SONOMA INC. 15,000 shares at an average of $200.00, traded May 27, 2026, filed May 29, 2026.

Warning score
38
Value
$3.0M
15,000 shares
Holdings after
923,524
-2% from before
From 52-week low
+34%
low $151.23, close $202.50
From 52-week high
-8%
high $219.06, as of May 27, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $3.0M at market
    +25
  • Share of holdings sold
    Sold 1.6% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WSMOct 13, 2026 · close 239.98
Since filing May 29, 2026: +18.3%SPY +3.4% · excess +14.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000719955-26-000138, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 27, 2026SOpen-market sale
Common Stock10b5-1
-15,000$200.00$3.0M923,524May 29, 2026

Related signals

Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 20, 2026
WSMsell10b5-1
WILLIAMS SONOMA INC
Karalyn Smith
EVP CHIEF TALENT OFFICER
$125k
522 shares
-3%
38Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$7.7M
35,000 shares
-4%
30Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$672k
3,045 shares
-8%
6Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Karalyn Smith
EVP CHIEF TALENT OFFICER
$129k
522 shares
-3%
8Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Karalyn Smith
EVP CHIEF TALENT OFFICER
$250k
1,000 shares
-5%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$7.7M
35,000 shares
-4%
8Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Karalyn Smith
EVP CHIEF TALENT OFFICER
$254k
1,112 shares
-5%
13Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Karalyn Smith
EVP CHIEF TALENT OFFICER
$106k
522 shares
-2%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$3.5M
20,000 shares
-2%
45Moderate
WSMsell 310b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$3.0M
15,000 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Laura Alber sold $3.0M of WSM | InsiderTell