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sellWeak cluster of 210b5-1 plan

Jeffrey Howie sold $672k of WSM

EVP CHIEF FINANCIAL OFFICER at WILLIAMS SONOMA INC. 3,045 shares at an average of $220.61, traded Sep 16, 2026, filed Sep 18, 2026.

Warning score
30
Value
$672k
3,045 shares
Holdings after
34,138
-8% from before
From 52-week low
+30%
low $168.08, close $218.20
From 52-week high
-13%
high $251.78, as of Sep 16, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $672k at market
    +20
  • Share of holdings sold
    Sold 8.2% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WSMOct 9, 2026 · close 241.78
Since filing Sep 18, 2026: +7.8%SPY +2.2% · excess +5.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000719955-26-000214, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 16, 2026SOpen-market sale
Common Stock10b5-1
-585$217.39$127k36,59823 d ago
Sep 16, 2026SOpen-market sale
Common Stock10b5-1
-403$218.12$88k36,19523 d ago
Sep 16, 2026SOpen-market sale
Common Stock10b5-1
-202$219.19$44k35,99323 d ago
Sep 16, 2026SOpen-market sale
Common Stock10b5-1
-362$220.56$80k35,63123 d ago
Sep 16, 2026SOpen-market sale
Common Stock10b5-1
-420$221.63$93k35,21123 d ago
Sep 16, 2026SOpen-market sale
Common Stock10b5-1
-635$222.53$141k34,57623 d ago
Sep 16, 2026SOpen-market sale
Common Stock10b5-1
-186$223.83$42k34,39023 d ago
Sep 16, 2026SOpen-market sale
Common Stock10b5-1
-252$224.42$57k34,13823 d ago

Related signals

Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$7.7M
35,000 shares
-4%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$4.9M
30,000 shares
-3%
38Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$5.0M
30,000 shares
-3%
45Moderate
WSMsell 210b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$6.0M
36,312 shares
-44%
15Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$274k
1,408 shares
-3%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$9.3M
45,000 shares
-5%
21Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$561k
3,160 shares
-6%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$5.2M
40,000 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jeffrey Howie sold $672k of WSM | InsiderTell