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sellModerate cluster of 310b5-1 plan

Robert O'Hare sold $5.6M of AFRM

Chief Financial Officer at Affirm Holdings, Inc.. 100,938 shares at an average of $55.00, traded Nov 11, 2024, filed Nov 13, 2024.

Warning score
47
Value
$5.6M
100,938 shares
Holdings after
0
-100% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $5.6M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +29.0%, 3m +38.0%, 6m +3.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Nov 13, 2024: +47.2%SPY +33.4% · excess +13.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-24-047699, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 11, 2024MOption exercise
Class A Common Stock10b5-1
+25,807$23.33$602k25,807Nov 13, 2024
Nov 11, 2024MOption exercise
Class A Common Stock10b5-1
+28,367$17.19$488k54,174Nov 13, 2024
Nov 11, 2024MOption exercise
Class A Common Stock10b5-1
+12,797$22.30$285k66,971Nov 13, 2024
Nov 11, 2024MOption exercise
Class A Common Stock10b5-1
+33,967$23.35$793k100,938Nov 13, 2024
Nov 11, 2024SOpen-market sale
Class A Common Stock10b5-1
-100,938$55.00$5.6M0Nov 13, 2024
Nov 11, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-25,807$0.00$00Nov 13, 2024
Nov 11, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-28,367$0.00$056,737Nov 13, 2024
Nov 11, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-12,797$0.00$028,154Nov 13, 2024
Nov 11, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-33,967$0.00$082,492Nov 13, 2024

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$156k
2,000 shares
-6%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Robert O'Hare sold $5.6M of AFRM | InsiderTell