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sellModerate cluster of 310b5-1 plan

Robert O'Hare sold $8.3M of AFRM

Chief Financial Officer at Affirm Holdings, Inc.. 120,097 shares at an average of $68.77, traded Nov 21, 2024, filed Nov 25, 2024.

Warning score
47
Value
$8.3M
120,097 shares
Holdings after
0
-402% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $8.3M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.0%, 3m -4.1%, 6m -28.9%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Nov 25, 2024: +16.4%SPY +33.3% · excess -16.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-24-049194, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 21, 2024MOption exercise
Class A Common Stock10b5-1
+29,840$41.80$1.2M29,840Nov 25, 2024
Nov 21, 2024SOpen-market sale
Class A Common Stock10b5-1
-29,840$65.01$1.9M0Nov 25, 2024
Nov 22, 2024MOption exercise
Class A Common Stock10b5-1
+11,218$49.00$550k11,218Nov 25, 2024
Nov 22, 2024SOpen-market sale
Class A Common Stock10b5-1
-11,218$70.00$785k0Nov 25, 2024
Nov 25, 2024MOption exercise
Class A Common Stock10b5-1
+79,039$49.00$3.9M79,039Nov 25, 2024
Nov 25, 2024SOpen-market sale
Class A Common Stock10b5-1
-79,039$70.01$5.5M0Nov 25, 2024
Nov 21, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-29,840$0.00$014,922Nov 25, 2024
Nov 22, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-11,218$0.00$0110,282Nov 25, 2024
Nov 25, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-79,039$0.00$031,243Nov 25, 2024

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$54M
666,666 shares
-100%
41Moderate
AFRMsell10b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$573k
8,189 shares
-86%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$58M
651,713 shares
-100%
55Moderate
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.1M
12,500 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Robert O'Hare sold $8.3M of AFRM | InsiderTell