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sellModerate cluster of 610b5-1 plan

Robert O'Hare sold $958k of AFRM

Chief Financial Officer at Affirm Holdings, Inc.. 13,965 shares at an average of $68.57, traded Dec 2, 2024, filed Dec 3, 2024.

Warning score
46
Value
$958k
13,965 shares
Holdings after
668
-95% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $958k at market
    +24
  • Share of holdings sold
    Sold 95% of holdings
    +20
  • Cluster
    6 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -11.7%, 3m -19.4%, 6m -22.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Dec 3, 2024: +14.0%SPY +31.9% · excess -17.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-24-049821, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 1, 2024MOption exercise
Class A Common Stock10b5-1
+14,517$0.00$014,517Dec 3, 2024
Dec 1, 2024FTax withholding
Class A Common Stock10b5-1
-7,360$70.01$515k7,157Dec 3, 2024
Dec 2, 2024MOption exercise
Class A Common Stock10b5-1
+933$41.80$39k8,090Dec 3, 2024
Dec 2, 2024MOption exercise
Class A Common Stock10b5-1
+2,837$17.19$49k10,927Dec 3, 2024
Dec 2, 2024MOption exercise
Class A Common Stock10b5-1
+1,280$22.30$29k12,207Dec 3, 2024
Dec 2, 2024MOption exercise
Class A Common Stock10b5-1
+2,426$23.35$57k14,633Dec 3, 2024
Dec 2, 2024SOpen-market sale
Class A Common Stock10b5-1
-10,932$68.05$744k3,701Dec 3, 2024
Dec 2, 2024SOpen-market sale
Class A Common Stock10b5-1
-900$68.91$62k2,801Dec 3, 2024
Dec 2, 2024SOpen-market sale
Class A Common Stock10b5-1
-1,000$70.27$70k1,801Dec 3, 2024
Dec 2, 2024SOpen-market sale
Class A Common Stock10b5-1
-100$70.75$7,0751,701Dec 3, 2024
Dec 2, 2024SOpen-market sale
Class A Common Stock10b5-1
-1,033$71.89$74k668Dec 3, 2024
Dec 1, 2024MOption exercise
Restricted Stock Unitsderivative10b5-1
-1,495$0.00$06,480Dec 3, 2024
Dec 1, 2024MOption exercise
Restricted Stock Unitsderivative10b5-1
-4,545$0.00$025,755Dec 3, 2024
Dec 1, 2024MOption exercise
Restricted Stock Unitsderivative10b5-1
-2,102$0.00$013,313Dec 3, 2024
Dec 1, 2024MOption exercise
Restricted Stock Unitsderivative10b5-1
-5,019$0.00$055,206Dec 3, 2024
Dec 1, 2024MOption exercise
Restricted Stock Unitsderivative10b5-1
-1,356$0.00$020,349Dec 3, 2024
Dec 2, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-933$0.00$013,989Dec 3, 2024
Dec 2, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-2,837$0.00$053,900Dec 3, 2024
Dec 2, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-1,280$0.00$026,874Dec 3, 2024
Dec 2, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-2,426$0.00$080,066Dec 3, 2024

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$54M
666,666 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Robert O'Hare sold $958k of AFRM | InsiderTell