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sellModerate cluster of 610b5-1 plan

Michael Linford sold $28M of AFRM

Chief Operating Officer at Affirm Holdings, Inc.. 400,000 shares at an average of $68.99, traded Dec 12, 2024, filed Dec 13, 2024.

Warning score
45
Value
$28M
400,000 shares
Holdings after
85,420
-82% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    COO
    +20
  • Trade size
    $27.6M at market
    +25
  • Share of holdings sold
    Sold 82% of holdings
    +20
  • Cluster
    6 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -21.8%, 3m -29.2%, 6m -16.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Dec 13, 2024: +14.1%SPY +31.8% · excess -17.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-24-051244, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 12, 2024MOption exercise
Class A Common Stock10b5-1
+400,000$5.39$2.2M485,420Dec 13, 2024
Dec 12, 2024SOpen-market sale
Class A Common Stock10b5-1
-101,088$68.17$6.9M384,332Dec 13, 2024
Dec 12, 2024SOpen-market sale
Class A Common Stock10b5-1
-222,507$68.96$15M161,825Dec 13, 2024
Dec 12, 2024SOpen-market sale
Class A Common Stock10b5-1
-64,653$70.00$4.5M97,172Dec 13, 2024
Dec 12, 2024SOpen-market sale
Class A Common Stock10b5-1
-11,752$71.03$835k85,420Dec 13, 2024
Dec 12, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-400,000$0.00$0728,870Dec 13, 2024

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$156k
2,000 shares
-6%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Michael Linford sold $28M of AFRM | InsiderTell