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sellWeak cluster of 210b5-1 plan

Russell Diez-Canseco sold $1.8M of VITL

PRESIDENT AND CEO at Vital Farms, Inc.. 44,653 shares at an average of $40.07, traded Oct 14, 2024, filed Oct 16, 2024.

Warning score
23
Value
$1.8M
44,653 shares
Holdings after
537,349
-8% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.8M at market
    +25
  • Share of holdings sold
    Sold 7.7% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -31.2%, 3m +4.3%, 6m -19.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

VITLOct 9, 2026 · close 9.33
Since filing Oct 16, 2024: -77.2%SPY +36.8% · excess -114.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-24-025178, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 14, 2024MOption exercise
Common Stock10b5-1
+52,500$5.33$280k582,002Oct 16, 2024
Oct 14, 2024SOpen-market sale
Common Stock10b5-1
-44,653$40.07$1.8M537,349Oct 16, 2024
Oct 14, 2024MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-52,500$0.00$0386,264Oct 16, 2024

Related signals

Other insiders at Vital Farms, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
32Weak
VITLsell 210b5-1
Vital Farms, Inc.
Russell Diez-Canseco
PRESIDENT AND CEO
$587k
16,734 shares
-3%
20Weak
VITLsell 210b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$176k
5,000 shares
-0%
31Weak
VITLsell 210b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$829k
25,000 shares
-0%
25Weak
VITLsell10b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$987k
30,000 shares
-0%
30Weak
VITLsell 210b5-1
Vital Farms, Inc.
Russell Diez-Canseco
PRESIDENT AND CEO
$429k
9,667 shares
-1%
33Weak
VITLsell 210b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$1.4M
35,000 shares
-1%
35Weak
VITLsell 210b5-1
Vital Farms, Inc.
Russell Diez-Canseco
PRESIDENT AND CEO
$790k
16,700 shares
-2%
60Notable
VITLsell 3
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$5.1M
100,000 shares
-2%
40Moderate
VITLsell 410b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$13M
245,000 shares
-4%
43Moderate
VITLsell 9
Vital Farms, Inc.
Joanne Bal
GC, SEC. AND HEAD OF IMPACT
$244k
4,796 shares
-10%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Russell Diez-Canseco sold $1.8M of VITL | InsiderTell