Skip to content
sellWeak cluster of 210b5-1 plan

Russell Diez-Canseco sold $1.2M of VITL

PRESIDENT AND CEO at Vital Farms, Inc.. 40,650 shares at an average of $28.80, traded Nov 12, 2024, filed Nov 14, 2024.

Warning score
23
Value
$1.2M
40,650 shares
Holdings after
605,699
-6% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $1.2M at market
    +25
  • Share of holdings sold
    Sold 6.3% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +31.8%, 3m +24.3%, 6m +20.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

VITLOct 9, 2026 · close 9.33
Since filing Nov 14, 2024: -67.3%SPY +34.2% · excess -101.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-24-026861, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 12, 2024MOption exercise
Common Stock10b5-1
+47,500$5.33$253k646,349Nov 14, 2024
Nov 12, 2024SOpen-market sale
Common Stock10b5-1
-39,913$28.79$1.1M606,436Nov 14, 2024
Nov 12, 2024SOpen-market sale
Common Stock10b5-1
-737$29.53$22k605,699Nov 14, 2024
Nov 12, 2024MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-47,500$0.00$0338,764Nov 14, 2024

Related signals

Other insiders at Vital Farms, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
50Moderate
VITLbuy 2
Vital Farms, Inc.
Karl Khoury
director
$92k
5,000 shares
+4%
61Notable
VITLbuy 2
Vital Farms, Inc.
William B. Cyr
director
$98k
4,750 shares
+156%
32Weak
VITLsell 210b5-1
Vital Farms, Inc.
Russell Diez-Canseco
PRESIDENT AND CEO
$587k
16,734 shares
-3%
20Weak
VITLsell 210b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$176k
5,000 shares
-0%
31Weak
VITLsell 210b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$829k
25,000 shares
-0%
25Weak
VITLsell10b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$987k
30,000 shares
-0%
30Weak
VITLsell 210b5-1
Vital Farms, Inc.
Russell Diez-Canseco
PRESIDENT AND CEO
$429k
9,667 shares
-1%
33Weak
VITLsell 210b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$1.4M
35,000 shares
-1%
35Weak
VITLsell 210b5-1
Vital Farms, Inc.
Russell Diez-Canseco
PRESIDENT AND CEO
$790k
16,700 shares
-2%
60Notable
VITLsell 3
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$5.1M
100,000 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Russell Diez-Canseco sold $1.2M of VITL | InsiderTell