Skip to content
sellWeak cluster of 210b5-1 plan

Laura Alber sold $5.0M of WSM

PRESIDENT & CEO at WILLIAMS SONOMA INC. 30,000 shares at an average of $165.78, traded Mar 27, 2025, filed Mar 28, 2025.

Warning score
38
Value
$5.0M
30,000 shares
Holdings after
1,018,374
-3% from before
From 52-week low
+28%
low $125.87, close $160.73
From 52-week high
-24%
high $212.83, as of Mar 27, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $5.0M at market
    +25
  • Share of holdings sold
    Sold 2.9% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WSMOct 9, 2026 · close 241.78
Since filing Mar 28, 2025: +55.6%SPY +42.4% · excess +13.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-010594, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-4,817$163.78$789k1,043,557Mar 28, 2025
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-1,734$164.68$286k1,041,823Mar 28, 2025
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-10,056$165.76$1.7M1,031,767Mar 28, 2025
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-11,532$166.53$1.9M1,020,235Mar 28, 2025
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-1,861$167.42$312k1,018,374Mar 28, 2025

Related signals

Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$7.7M
35,000 shares
-4%
30Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$672k
3,045 shares
-8%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$4.9M
30,000 shares
-3%
45Moderate
WSMsell 210b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$6.0M
36,312 shares
-44%
15Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$274k
1,408 shares
-3%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$9.3M
45,000 shares
-5%
21Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$561k
3,160 shares
-6%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$5.2M
40,000 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Laura Alber sold $5.0M of WSM | InsiderTell