Skip to content
sellWeak cluster of 210b5-1 plan

Robert O'Hare sold $407k of AFRM

Chief Financial Officer at Affirm Holdings, Inc.. 6,541 shares at an average of $62.28, traded Jan 2, 2025, filed Jan 3, 2025.

Warning score
31
Value
$407k
6,541 shares
Holdings after
2,963
-69% from before
From 52-week low
+62%
low $38.48, close $62.51
From 52-week high
-14%
high $72.86, as of Jan 2, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $407k at market
    +16
  • Share of holdings sold
    Sold 69% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -8.2%, 3m -46.2%, 6m +4.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 13, 2026 · close 77.89
Since filing Jan 3, 2025: +17.1%SPY +34.0% · excess -16.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-000421, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 1, 2025MOption exercise
Class A Common Stock10b5-1
+3,802$0.00$04,470Jan 3, 2025
Jan 1, 2025FTax withholding
Class A Common Stock10b5-1
-1,507$60.90$92k2,963Jan 3, 2025
Jan 2, 2025MOption exercise
Class A Common Stock10b5-1
+2,836$17.19$49k5,799Jan 3, 2025
Jan 2, 2025MOption exercise
Class A Common Stock10b5-1
+1,279$22.30$29k7,078Jan 3, 2025
Jan 2, 2025MOption exercise
Class A Common Stock10b5-1
+2,426$23.35$57k9,504Jan 3, 2025
Jan 2, 2025SOpen-market sale
Class A Common Stock10b5-1
-2,358$61.87$146k7,146Jan 3, 2025
Jan 2, 2025SOpen-market sale
Class A Common Stock10b5-1
-3,983$62.46$249k3,163Jan 3, 2025
Jan 2, 2025SOpen-market sale
Class A Common Stock10b5-1
-200$63.49$13k2,963Jan 3, 2025
Jan 1, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-3,802$0.00$07,605Jan 3, 2025
Jan 2, 2025MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-2,836$0.00$051,064Jan 3, 2025
Jan 2, 2025MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-1,279$0.00$025,595Jan 3, 2025
Jan 2, 2025MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-2,426$0.00$077,640Jan 3, 2025

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 21, 2026
AFRMsell10b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$5.2M
65,591 shares
-96%
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$156k
2,000 shares
-6%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Robert O'Hare sold $407k of AFRM | InsiderTell