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sellWeak cluster of 210b5-1 plan

Keith Rabois sold $1.0M of AFRM

director at Affirm Holdings, Inc.. 16,088 shares at an average of $63.97, traded Mar 3, 2025, filed Mar 4, 2025.

Warning score
33
Value
$1.0M
16,088 shares
Holdings after
61,520
-21% from before
From 52-week low
+61%
low $38.48, close $61.86
From 52-week high
-24%
high $80.98, as of Mar 3, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $1.0M at market
    +25
  • Share of holdings sold
    Sold 21% of holdings
    +5
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -31.7%, 3m -3.6%, 6m +44.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 13, 2026 · close 77.89
Since filing Mar 4, 2025: +36.6%SPY +37.5% · excess -0.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-010034, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-5,518$61.73$341k72,090Mar 4, 2025
Mar 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-2,089$63.87$133k70,001Mar 4, 2025
Mar 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-2,710$64.81$176k67,291Mar 4, 2025
Mar 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-5,571$65.72$366k61,720Mar 4, 2025
Mar 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-200$66.40$13k61,520Mar 4, 2025

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$156k
2,000 shares
-6%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Keith Rabois sold $1.0M of AFRM | InsiderTell