Russell Diez-Canseco sold $1.9M of VITL
PRESIDENT AND CEO at Vital Farms, Inc.. 44,628 shares at an average of $42.24, traded Jan 13, 2025, filed Jan 15, 2025.
Score components
- +25RoleCEO
- +25Trade size$1.9M at market
- 0Share of holdings soldSold 6.3% of holdings
- +8Cluster2 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000950170-25-005837, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jan 13, 2025 | MOption exercise Common Stock10b5-1 | +52,500 | $5.33 | $280k | 712,830 | Jan 15, 2025 |
| Jan 13, 2025 | SOpen-market sale Common Stock10b5-1 | -3,100 | $40.55 | $126k | 709,730 | Jan 15, 2025 |
| Jan 13, 2025 | SOpen-market sale Common Stock10b5-1 | -11,642 | $41.42 | $482k | 698,088 | Jan 15, 2025 |
| Jan 13, 2025 | SOpen-market sale Common Stock10b5-1 | -24,386 | $42.60 | $1.0M | 673,702 | Jan 15, 2025 |
| Jan 13, 2025 | SOpen-market sale Common Stock10b5-1 | -5,500 | $43.30 | $238k | 668,202 | Jan 15, 2025 |
| Jan 13, 2025 | MOption exercise Employee Stock Option (right to buy)derivative10b5-1 | -52,500 | $0.00 | $0 | 196,948 | Jan 15, 2025 |
Related signals
Other insiders at Vital Farms, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 53Moderate | VITLbuy Vital Farms, Inc. | William B. Cyr director | $98k 4,750 shares | +156% | |
| 32Weak | Vital Farms, Inc. | Russell Diez-Canseco PRESIDENT AND CEO | $587k 16,734 shares | -3% | |
| 20Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $176k 5,000 shares | -0% | |
| 31Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $829k 25,000 shares | -0% | |
| 25Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $987k 30,000 shares | -0% | |
| 30Weak | Vital Farms, Inc. | Russell Diez-Canseco PRESIDENT AND CEO | $429k 9,667 shares | -1% | |
| 33Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $1.4M 35,000 shares | -1% | |
| 35Weak | Vital Farms, Inc. | Russell Diez-Canseco PRESIDENT AND CEO | $790k 16,700 shares | -2% | |
| 60Notable | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $5.1M 100,000 shares | -2% | |
| 40Moderate | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $13M 245,000 shares | -4% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.