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sellModerate cluster of 210b5-1 plan

Jeffrey Howie sold $6.0M of WSM

EVP CHIEF FINANCIAL OFFICER at WILLIAMS SONOMA INC. 36,312 shares at an average of $165.79, traded Mar 27, 2025, filed Mar 28, 2025.

Warning score
45
Value
$6.0M
36,312 shares
Holdings after
46,388
-44% from before
From 52-week low
+28%
low $125.87, close $160.73
From 52-week high
-24%
high $212.83, as of Mar 27, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $6.0M at market
    +25
  • Share of holdings sold
    Sold 44% of holdings
    +10
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

WSMOct 9, 2026 · close 241.78
Since filing Mar 28, 2025: +55.6%SPY +42.4% · excess +13.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-010596, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-1,835$163.30$300k80,865Mar 28, 2025
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-6,368$164.85$1.0M74,497Mar 28, 2025
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-14,322$165.76$2.4M60,175Mar 28, 2025
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-12,530$166.52$2.1M47,645Mar 28, 2025
Mar 27, 2025SOpen-market sale
Common Stock10b5-1
-1,257$167.38$210k46,388Mar 28, 2025

Related signals

Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$7.7M
35,000 shares
-4%
30Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$672k
3,045 shares
-8%
30Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$628k
4,000 shares
-9%
38Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$4.9M
30,000 shares
-3%
22Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$627k
4,000 shares
-9%
13Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$130k
915 shares
-2%
38Weak
WSMsell 210b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$5.0M
30,000 shares
-3%
15Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$274k
1,408 shares
-3%
30Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Laura Alber
PRESIDENT & CEO
$9.3M
45,000 shares
-5%
21Weak
WSMsell10b5-1
WILLIAMS SONOMA INC
Jeffrey Howie
EVP CHIEF FINANCIAL OFFICER
$561k
3,160 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jeffrey Howie sold $6.0M of WSM | InsiderTell