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sellWeak10b5-1 plan

Keith Rabois sold $731k of AFRM

director at Affirm Holdings, Inc.. 16,088 shares at an average of $45.41, traded Apr 1, 2025, filed Apr 3, 2025.

Warning score
26
Value
$731k
16,088 shares
Holdings after
45,432
-26% from before
From 52-week low
+18%
low $38.48, close $45.51
From 52-week high
-44%
high $80.98, as of Apr 1, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $731k at market
    +21
  • Share of holdings sold
    Sold 26% of holdings
    +10
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +34.5%, 3m +77.8%, 6m +99.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Apr 3, 2025: +107.4%SPY +47.5% · excess +59.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-016649, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 1, 2025SOpen-market sale
Class A Common Stock10b5-1
-4,600$44.77$206k56,920Apr 3, 2025
Apr 1, 2025SOpen-market sale
Class A Common Stock10b5-1
-9,988$45.56$455k46,932Apr 3, 2025
Apr 1, 2025SOpen-market sale
Class A Common Stock10b5-1
-1,500$46.35$70k45,432Apr 3, 2025

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$54M
666,666 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.