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sellWeak10b5-1 plan

Noel Bertram Watson sold $152k of AFRM

director at Affirm Holdings, Inc.. 2,500 shares at an average of $60.86, traded Jun 16, 2025, filed Jun 17, 2025.

Warning score
6
Value
$152k
2,500 shares
Holdings after
36,497
-6% from before
From 52-week low
+70%
low $35.75, close $60.85
From 52-week high
-25%
high $80.98, as of Jun 16, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $152k at market
    +11
  • Share of holdings sold
    Sold 6.4% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Jun 17, 2025: +34.7%SPY +32.5% · excess +2.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-031930, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jun 16, 2025SOpen-market sale
Class A Common Stock10b5-1
-1,271$60.50$77k37,726Jun 17, 2025
Jun 16, 2025SOpen-market sale
Class A Common Stock10b5-1
-1,229$61.23$75k36,497Jun 17, 2025

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$54M
666,666 shares
-100%
41Moderate
AFRMsell10b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$573k
8,189 shares
-86%
43Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Max R Levchin
Chief Executive Officer
$58M
651,713 shares
-100%
55Moderate
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.1M
12,500 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Noel Bertram Watson sold $152k of AFRM | InsiderTell