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sellModerate cluster of 3

John Terry O'Connor sold $261k of GSHD

General Counsel at Goosehead Insurance, Inc.. 2,500 shares at an average of $104.42, traded May 14, 2025, filed May 15, 2025.

Warning score
48
Value
$261k
2,500 shares
Holdings after
1,000
-71% from before
From 52-week low
+38%
low $76.81, close $106.05
From 52-week high
-14%
high $123.84, as of May 14, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $261k at market
    +13
  • Share of holdings sold
    Sold 71% of holdings
    +20
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -4.3%, 3m -20.6%, 6m -35.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

GSHDOct 9, 2026 · close 43.51
Since filing May 15, 2025: -60.0%SPY +34.0% · excess -94.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001726978-25-000089, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 14, 2025MOption exercise
Class A Common Stock
+2,500$35.25$88k3,500May 15, 2025
May 14, 2025SOpen-market sale
Class A Common Stock
-2,500$104.42$261k1,000May 15, 2025
May 14, 2025MOption exercise
Employee Stock Options (right to buy)derivative
-2,500$0.00$017,500May 15, 2025

Related signals

Other insiders at Goosehead Insurance, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
35Weak
GSHDbuy
Goosehead Insurance, Inc.
Durable Capital Partners LP
owner
$7.1M
150,000 shares
+6%
58Moderate
GSHDsell 2
Goosehead Insurance, Inc.
Adrienne Kebodeaux
owner, other
$490k
7,000 shares
-100%
65Notable
GSHDsell 2
Goosehead Insurance, Inc.
Serena Jones
owner, other
$2.1M
29,750 shares
-610%
47Moderate
GSHDsell 3
Goosehead Insurance, Inc.
Serena Jones
owner, other
$17k
250 shares
-200%
80Strong
GSHDsell 4
Goosehead Insurance, Inc.
Mark Evan Jones
Executive Chairman
$8.0M
122,481 shares
-122%
53Moderate
GSHDbuy 2
Goosehead Insurance, Inc.
Durable Capital Partners LP
owner
$2.2M
36,256 shares
+1%
49Moderate
GSHDbuy 2
Goosehead Insurance, Inc.
Peter R. Lane
director
$101k
1,600 shares
-
62Notable
GSHDsell 3
Goosehead Insurance, Inc.
Chick & The Bear Irrevocable Trust
owner, other
$325k
5,000 shares
-100%
62Notable
GSHDsell 3
Goosehead Insurance, Inc.
Adrienne Kebodeaux
owner, other
$326k
5,000 shares
-100%
80Strong
GSHDsell 3
Goosehead Insurance, Inc.
Mark Evan Jones
Executive Chairman
$8.9M
127,519 shares
-102%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

John Terry O'Connor sold $261k of GSHD | InsiderTell