Laura Alber sold $18M of WSM
PRESIDENT & CEO at WILLIAMS SONOMA INC. 90,000 shares at an average of $200.17, traded Sep 15, 2025, filed Sep 17, 2025.
Score components
- +25RoleCEO
- +25Trade size$18.0M at market
- 0Share of holdings soldSold 9.3% of holdings
- +15Cluster4 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000719955-25-000017, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Sep 15, 2025 | SOpen-market sale Common Stock10b5-1 | -1,062 | $196.81 | $209k | 965,865 | Sep 17, 2025 |
| Sep 15, 2025 | SOpen-market sale Common Stock10b5-1 | -1,318 | $197.59 | $260k | 964,547 | Sep 17, 2025 |
| Sep 15, 2025 | SOpen-market sale Common Stock10b5-1 | -5,667 | $198.90 | $1.1M | 958,880 | Sep 17, 2025 |
| Sep 15, 2025 | SOpen-market sale Common Stock10b5-1 | -49,569 | $200.02 | $9.9M | 909,311 | Sep 17, 2025 |
| Sep 15, 2025 | SOpen-market sale Common Stock10b5-1 | -32,278 | $200.83 | $6.5M | 877,033 | Sep 17, 2025 |
| Sep 15, 2025 | SOpen-market sale Common Stock10b5-1 | -106 | $201.32 | $21k | 876,927 | Sep 17, 2025 |
Related signals
Other insiders at WILLIAMS SONOMA INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 38Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $7.7M 35,000 shares | -4% | |
| 30Weak | WILLIAMS SONOMA INC | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | $672k 3,045 shares | -8% | |
| 45Moderate | WILLIAMS SONOMA INC | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | $5.9M 32,684 shares | -49% | |
| 38Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $3.7M 20,000 shares | -2% | |
| 30Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $7.3M 35,000 shares | -4% | |
| 30Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $5.4M 30,000 shares | -3% | |
| 56Moderate | WILLIAMS SONOMA INC | Karalyn Yearout EVP CHIEF TALENT OFFICER | $696k 3,500 shares | -20% | |
| 37Weak | WILLIAMS SONOMA INC | Jeffrey Howie EVP CHIEF FINANCIAL OFFICER | $627k 3,153 shares | -8% | |
| 60Notable | WILLIAMS SONOMA INC | David Randolph King EVP GENERAL COUNSEL | $3.6M 17,500 shares | -15% | |
| 38Weak | WILLIAMS SONOMA INC | Laura Alber PRESIDENT & CEO | $5.0M 30,000 shares | -3% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.