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sellWeak cluster of 510b5-1 plan

Katherine Adkins sold $4.5M of AFRM

Chief Legal Officer at Affirm Holdings, Inc.. 60,596 shares at an average of $75.02, traded Aug 4, 2025, filed Aug 5, 2025.

Warning score
30
Value
$4.5M
60,596 shares
Holdings after
113,400
-35% from before
From 52-week low
+109%
low $35.75, close $74.79
From 52-week high
-8%
high $80.98, as of Aug 4, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $4.5M at market
    +25
  • Share of holdings sold
    Sold 35% of holdings
    +10
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +19.8%, 3m -4.6%, 6m -17.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AFRMOct 9, 2026 · close 80.70
Since filing Aug 5, 2025: +7.8%SPY +25.6% · excess -17.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-037983, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 1, 2025MOption exercise
Class A Common Stock10b5-1
+1,706$0.00$0114,173Aug 5, 2025
Aug 1, 2025FTax withholding
Class A Common Stock10b5-1
-773$66.41$51k113,400Aug 5, 2025
Aug 4, 2025MOption exercise
Class A Common Stock10b5-1
+59,267$23.33$1.4M172,667Aug 5, 2025
Aug 4, 2025SOpen-market sale
Class A Common Stock10b5-1
-59,267$75.02$4.4M113,400Aug 5, 2025
Aug 5, 2025MOption exercise
Class A Common Stock10b5-1
+1,329$23.33$31k114,729Aug 5, 2025
Aug 5, 2025SOpen-market sale
Class A Common Stock10b5-1
-1,329$75.00$100k113,400Aug 5, 2025
Aug 1, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-1,401$0.00$018,219Aug 5, 2025
Aug 1, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-305$0.00$01,525Aug 5, 2025
Aug 4, 2025MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-59,267$0.00$07,818Aug 5, 2025
Aug 5, 2025MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-1,329$0.00$06,489Aug 5, 2025

Related signals

Other insiders at Affirm Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
60Notable
AFRMsell 3
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.9M
26,980 shares
-13%
60Notable
AFRMsell 4
Affirm Holdings, Inc.
Siphelele Jiyane
Chief Accounting Officer
$1.8M
25,000 shares
-10%
30Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Katherine Adkins
Chief Legal Officer
$6.1M
83,328 shares
-43%
47Moderate
AFRMsell 410b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$1.6M
21,631 shares
-89%
35Weak
AFRMsell 410b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$7.1M
79,219 shares
-40%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$156k
2,000 shares
-6%
20Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Michael Linford
Chief Operating Officer
$8.0M
100,000 shares
-46%
6Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$130k
2,000 shares
-5%
5Weak
AFRMsell10b5-1
Affirm Holdings, Inc.
Noel Bertram Watson
director
$110k
2,000 shares
-5%
40Moderate
AFRMsell 210b5-1
Affirm Holdings, Inc.
Robert O'Hare
Chief Financial Officer
$2.9M
36,401 shares
-96%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Katherine Adkins sold $4.5M of AFRM | InsiderTell