Michael Linford sold $15M of AFRM
Chief Operating Officer at Affirm Holdings, Inc.. 184,200 shares at an average of $80.09, traded Aug 22, 2025, filed Aug 22, 2025.
Score components
- +20RoleCOO
- +25Trade size$14.8M at market
- +20Share of holdings soldSold 63% of holdings
- +15Cluster6 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001628280-25-041071, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 22, 2025 | MOption exercise Class A Common Stock10b5-1 | +184,200 | $5.39 | $993k | 294,040 | Aug 22, 2025 |
| Aug 22, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -184,200 | $80.09 | $15M | 109,840 | Aug 22, 2025 |
| Aug 22, 2025 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -184,200 | $0.00 | $0 | 533,870 | Aug 22, 2025 |
Related signals
Other insiders at Affirm Holdings, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 60Notable | Affirm Holdings, Inc. | Siphelele Jiyane Chief Accounting Officer | $1.9M 26,980 shares | -13% | |
| 60Notable | Affirm Holdings, Inc. | Siphelele Jiyane Chief Accounting Officer | $1.8M 25,000 shares | -10% | |
| 30Weak | Affirm Holdings, Inc. | Katherine Adkins Chief Legal Officer | $6.1M 83,328 shares | -43% | |
| 47Moderate | Affirm Holdings, Inc. | Robert O'Hare Chief Financial Officer | $1.6M 21,631 shares | -89% | |
| 35Weak | Affirm Holdings, Inc. | Michael Linford Chief Operating Officer | $7.1M 79,219 shares | -40% | |
| 20Weak | Affirm Holdings, Inc. | Michael Linford Chief Operating Officer | $8.0M 100,000 shares | -46% | |
| 6Weak | Affirm Holdings, Inc. | Noel Bertram Watson director | $130k 2,000 shares | -5% | |
| 5Weak | Affirm Holdings, Inc. | Noel Bertram Watson director | $110k 2,000 shares | -5% | |
| 40Moderate | Affirm Holdings, Inc. | Robert O'Hare Chief Financial Officer | $2.9M 36,401 shares | -96% | |
| 43Moderate | Affirm Holdings, Inc. | Max R Levchin Chief Executive Officer | $54M 666,666 shares | -100% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.