Robert O'Hare sold $2.6M of AFRM
Chief Financial Officer at Affirm Holdings, Inc.. 31,423 shares at an average of $83.30, traded Sep 2, 2025, filed Sep 3, 2025.
Score components
- +22RoleCFO
- +25Trade size$2.6M at market
- +20Share of holdings soldSold 100% of holdings
- +15Cluster6 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -12.3%, 3m -18.4%, 6m -40.5%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001628280-25-041590, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Sep 1, 2025 | MOption exercise Class A Common Stock10b5-1 | +23,029 | $0.00 | $0 | 23,029 | Sep 3, 2025 |
| Sep 1, 2025 | FTax withholding Class A Common Stock10b5-1 | -11,697 | $88.46 | $1.0M | 11,332 | Sep 3, 2025 |
| Sep 1, 2025 | MOption exercise Class A Common Stock10b5-1 | +11,988 | $44.06 | $528k | 23,320 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Class A Common Stock10b5-1 | +933 | $41.80 | $39k | 24,253 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Class A Common Stock10b5-1 | +2,837 | $17.19 | $49k | 27,090 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Class A Common Stock10b5-1 | +1,280 | $22.30 | $29k | 28,370 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Class A Common Stock10b5-1 | +2,427 | $23.35 | $57k | 30,797 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Class A Common Stock10b5-1 | +626 | $57.59 | $36k | 31,423 | Sep 3, 2025 |
| Sep 2, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -12,190 | $82.24 | $1.0M | 19,233 | Sep 3, 2025 |
| Sep 2, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -8,582 | $83.27 | $715k | 10,651 | Sep 3, 2025 |
| Sep 2, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -6,700 | $84.09 | $563k | 3,951 | Sep 3, 2025 |
| Sep 2, 2025 | SOpen-market sale Class A Common Stock10b5-1 | -3,951 | $85.28 | $337k | 0 | Sep 3, 2025 |
| Sep 1, 2025 | MOption exercise Restricted Stock Unitsderivative10b5-1 | -1,496 | $0.00 | $0 | 1,994 | Sep 3, 2025 |
| Sep 1, 2025 | MOption exercise Restricted Stock Unitsderivative10b5-1 | -4,544 | $0.00 | $0 | 12,121 | Sep 3, 2025 |
| Sep 1, 2025 | MOption exercise Restricted Stock Unitsderivative10b5-1 | -2,102 | $0.00 | $0 | 7,008 | Sep 3, 2025 |
| Sep 1, 2025 | MOption exercise Restricted Stock Unitsderivative10b5-1 | -5,019 | $0.00 | $0 | 40,150 | Sep 3, 2025 |
| Sep 1, 2025 | MOption exercise Restricted Stock Unitsderivative10b5-1 | -8,511 | $0.00 | $0 | 25,533 | Sep 3, 2025 |
| Sep 1, 2025 | MOption exercise Restricted Stock Unitsderivative10b5-1 | -1,357 | $0.00 | $0 | 16,279 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -11,988 | $0.00 | $0 | 35,965 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -933 | $0.00 | $0 | 5,596 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -2,837 | $0.00 | $0 | 28,370 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -1,280 | $0.00 | $0 | 15,357 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -2,427 | $0.00 | $0 | 58,230 | Sep 3, 2025 |
| Sep 2, 2025 | MOption exercise Stock Option (Right to Buy)derivative10b5-1 | -626 | $0.00 | $0 | 23,800 | Sep 3, 2025 |
Related signals
Other insiders at Affirm Holdings, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 60Notable | Affirm Holdings, Inc. | Siphelele Jiyane Chief Accounting Officer | $1.9M 26,980 shares | -13% | |
| 60Notable | Affirm Holdings, Inc. | Siphelele Jiyane Chief Accounting Officer | $1.8M 25,000 shares | -10% | |
| 30Weak | Affirm Holdings, Inc. | Katherine Adkins Chief Legal Officer | $6.1M 83,328 shares | -43% | |
| 47Moderate | Affirm Holdings, Inc. | Robert O'Hare Chief Financial Officer | $1.6M 21,631 shares | -89% | |
| 35Weak | Affirm Holdings, Inc. | Michael Linford Chief Operating Officer | $7.1M 79,219 shares | -40% | |
| 6Weak | Affirm Holdings, Inc. | Noel Bertram Watson director | $156k 2,000 shares | -6% | |
| 20Weak | Affirm Holdings, Inc. | Michael Linford Chief Operating Officer | $8.0M 100,000 shares | -46% | |
| 6Weak | Affirm Holdings, Inc. | Noel Bertram Watson director | $130k 2,000 shares | -5% | |
| 5Weak | Affirm Holdings, Inc. | Noel Bertram Watson director | $110k 2,000 shares | -5% | |
| 40Moderate | Affirm Holdings, Inc. | Robert O'Hare Chief Financial Officer | $2.9M 36,401 shares | -96% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.