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sellModerate cluster of 5

Brian K. Ratzan sold $1.9M of SMPL

director at Simply Good Foods Co. 50,000 shares at an average of $37.38, traded Nov 14, 2024, filed Nov 14, 2024.

Warning score
55
Value
$1.9M
50,000 shares
Holdings after
2,049,387
-2% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $1.9M at market
    +25
  • Share of holdings sold
    Sold 2.4% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +6.3%, 3m +2.8%, 6m -3.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SMPLOct 9, 2026 · close 10.18
Since filing Nov 14, 2024: -72.7%SPY +34.2% · excess -107.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001702744-24-000128, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 14, 2024SOpen-market sale
Common Stock
-50,000$37.38$1.9M2,049,387Nov 14, 2024

Related signals

Other insiders at Simply Good Foods Co and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
37Weak
SMPLsell
Simply Good Foods Co
Stuart E. Heflin Jr.
SVP & General Manager, Quest
$186k
5,000 shares
-28%
60Notable
SMPLsell 5
Simply Good Foods Co
Timothy Richard Kraft
Chf Legal & Corp. Affairs Of.
$2.9M
76,761 shares
-66%
47Moderate
SMPLsell 5
Simply Good Foods Co
Timothy Allen Matthews
VP, Controller and CAO
$199k
5,325 shares
-24%
62Notable
SMPLsell 5
Simply Good Foods Co
Timothy Richard Kraft
Chief Legal Officer, Secretary
$774k
21,209 shares
-35%
39Weak
SMPLsell 5
Simply Good Foods Co
Robert G. Montgomery
director
$91k
2,500 shares
-4%
55Moderate
SMPLsell 5
Simply Good Foods Co
Brian K. Ratzan
director
$2.4M
66,483 shares
-3%
60Notable
SMPLsell 5
Simply Good Foods Co
Joseph Scalzo
director
$5.5M
149,574 shares
-107%
55Moderate
SMPLsell 5
Simply Good Foods Co
Brian K. Ratzan
director
$1.2M
33,517 shares
-2%
60Notable
SMPLsell 5
Simply Good Foods Co
Joseph Scalzo
director
$9.4M
264,000 shares
-161%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brian K. Ratzan sold $1.9M of SMPL | InsiderTell